Search visibility for authors and experts: how books and articles get found, answer-engine optimization, and building the search presence that puts expertise in front of the people looking for it.
AEOAI Overviews now appear on plain name searches and summarize whatever ranks for you, old complaints included. Check what Google and ChatGPT say about your name, and answer the real questions on your own pages.
AEOClicks on Richard Lowe's site fell for 18 months while impressions held, and the reason was the answer engine. In a live AEO presentation hosted by Robert Rounsavall: training versus retrieval crawlers, why branded mentions beat backlinks, how contradictions make…
AI SearchCommon questions about AI search and answer engine optimization: how answer engines pick sources, what changes for a website, and what moves the needle.
AEOA link used to be a vote and cost nothing to give. AI visibility depends on corroboration from platforms that charge admission, which is a spending filter wearing the costume of a trust signal. Here is what it costs and…
AEOAn industry has grown up selling AI visibility, and much of what it sells has no evidence behind it. Here is what the measurements say, what destroyed three real companies, the one documented recovery, and the short list that survives…
Critical ThinkingWeb rings were how you found things before search worked. I belonged to more than two hundred of them and ran a dozen, and when I finally closed my account it held 2,900 memberships. On 5 September 2000 Yahoo replaced…
Answer Engine OptimizationA client told me he had asked Perplexity for a ghostwriter and my name came back. Then it happened again with a different engine. That is why this book exists.
Book MarketingA machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
AIAnthropic started watermarking Claude's text output on August 2, 2026, and almost every piece of coverage got the mechanism wrong. Nothing was added to your writing. What the mark does, what it proves, and why the SEO panic collapses on…
AEOA training crawl is a machine reading your site to teach a model, and it may never send you a human being. A live query is a person asking a question right now. Only the second one is traffic.
AEOOld posts lose traffic quietly, on two separate clocks: the slow slide down search rankings, and the newer one where a page keeps its ranking and stops being cited in AI answers. Here is how to audit both and repair…
Business BooksYour website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
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