Craig Leonard: Your LinkedIn Profile Is Not Your Resume
LinkedIn strategist Craig Leonard on how the interest-based algorithm decides who sees you, why most profiles read like resumes, and where AI helps and where it wrecks the job.
Tag: Personal Branding (Page 2)
Authority Through AuthorshipHow Writing Builds Career Authority
Writing is one of the most reliable ways to stand out, pivot careers, and build authority. Here is how the professionals who get noticed tell their story on purpose.
Business BooksWhy Your Website Copy Is Costing You Customers
Your website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
AEOSay the Same Number Everywhere
An answer engine has to decide whether the you on your website and the you on your book jacket are the same person. It does that by looking for agreement, and every place your numbers, your title or your name…
CommunicationRoyce Blake: Your Voice Is an Instrument, and You Are Playing Three Keys
The first guest this show ever had returns fifty episodes later. Royce Blake on why your voice is an instrument, why you hate the sound of it on playback, and the one technique he would teach if he could only…
Authority Through AuthorshipHow to Get a Book Deal
Randy Peyser has helped first time authors land deals with New York publishers for 25 years. In this conversation she breaks down what publishers actually buy: the proposal, the platform, and the moves that make or break a first book.
Authority Through AuthorshipThe Hiccup of Hesitation: Beating the Fear That Stalls First-Time Authors
The thing that stops most first-time authors is not the writing or the publishing. It is fear, and it shows up as a small hesitation at the exact moment action is needed. Here is the simple practice for beating it,…
Authority Through AuthorshipThe Sponsorship Model: Getting a Book Funded Instead of Sold
Not every book has to be sold one copy at a time. The sponsorship model funds a book through corporate donors and foundations so it can be gifted in bulk to the people who need it. Here is how the…
Authority Through AuthorshipWhy Self-Publishing First Can Kill Your Traditional Deal
Self-publishing the same book first can end a traditional deal before it starts. Publishers read your Amazon sales record in seconds, and the order you publish in decides whether a traditional deal stays possible.
Authority Through AuthorshipThe Numbers Publishers Check Before They Read a Word
Publishers decide on your platform before they read your writing. Here is what the gatekeepers count: the follower thresholds, the engagement checks, and the sales math your book proposal has to prove.
Book MarketingThree Posts a Week and Six Comments a Day. That Is the Whole System.
People expect a system. Three posts a week, six comments a day, keep them short. The difficulty was never the complexity.
Book ReviewsPositioning: The Battle for Your Mind
You win not in the market but in the customer's mind, by occupying a clear, distinct place against your competitors. Ries and Trout's concept reshaped modern marketing and remains foundational, held back only by dated examples and a single, if…