When Every Option Is Bad
Most decisions are easy and get all the attention. The ones that define a career look like no-win scenarios, and the answer is to change the rules of the game instead of picking the least bad option.
Tag: Personal Branding
A book, a profile, and a way of speaking that all say the same thing about you. How professionals build a recognizable presence on purpose, mostly through conversations with people who did it.
AI and WritingAI-Written LinkedIn Profiles Are Mediocre by Design
An AI writes the average of what everybody else wrote, which makes it structurally incapable of producing a profile that stands out. Use it as an advisor and never as the author.
Book MarketingThe Tampa Bay Book Festival Calendar
Tampa Bay runs a real literary calendar: a free four-day international book fair in Ybor City, an antiquarian fair, a university festival, and three community events built around local authors.
Authority Through AuthorshipGetting Local Media to Cover Your Book
Tampa Bay has more working media than most metro areas its size. None of them want to hear that your book is out. All of them want a story, and your book is the credential instead of the subject.
Book MarketingThe Truth About Bookstore Signings
The store will usually say yes if your book is orderable through the standard channel. Then nobody comes unless you bring them. The signing is not the marketing; it is where the marketing gets photographed.
For Executives & ProfessionalsCraig Leonard: Your LinkedIn Profile Is Not Your Resume
LinkedIn strategist Craig Leonard on how the interest-based algorithm decides who sees you, why most profiles read like resumes, and where AI helps and where it wrecks the job.
Business BooksWhy Your Website Copy Is Costing You Customers
Your website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
Authority Through AuthorshipHow Writing Builds Career Authority
Writing is one of the most reliable ways to stand out, pivot careers, and build authority. Here is how the professionals who get noticed tell their story on purpose.
AEOSay the Same Number Everywhere
An answer engine has to decide whether the you on your website and the you on your book jacket are the same person. It does that by looking for agreement, and every place your numbers, your title or your name…
CommunicationRoyce Blake: Your Voice Is an Instrument, and You Are Playing Three Keys
The first guest this show ever had returns fifty episodes later. Royce Blake on why your voice is an instrument, why you hate the sound of it on playback, and the one technique he would teach if he could only…
Authority Through AuthorshipHow to Get a Book Deal
Randy Peyser has helped first time authors land deals with New York publishers for 25 years. In this conversation she breaks down what publishers actually buy: the proposal, the platform, and the moves that make or break a first book.
Authority Through AuthorshipThe Hiccup of Hesitation: Beating the Fear That Stalls First-Time Authors
The thing that stops most first-time authors is not the writing or the publishing. It is fear, and it shows up as a small hesitation at the exact moment action is needed. Here is the simple practice for beating it,…