The Difference Between Being Known and Being Findable
September 1, 2026
There are people in your field who everybody knows and nobody can find. That is not a visibility problem, and treating it as one is why it never gets fixed.
Tag: Personal Branding
A book, a profile, and a way of speaking that all say the same thing about you. How professionals build a recognizable presence on purpose, mostly through conversations with people who did it.
Personal BrandingWhy Your Bio Keeps Getting You Wrong
September 1, 2026
Somewhere out there is a version of your professional history you did not write, and when a machine assembles an answer about you it reads all of them and picks.
Book CoachingThe Coach and the Cover
September 1, 2026
A coach hired me to write the book he could hand people who asked what his coaching was about. The goal shaped the writing, then the cover, then the promotion. A book with a job gets done well.
Book MarketingThe Book That Sold Fast, Aged, and Got Written Again
September 1, 2026
Focus on LinkedIn sold 15,000 copies in three days, went out of date when LinkedIn changed, and now has a new edition. The right time to write a business book is while you are still doing the work.
LeadershipWhen Every Option Is Bad
August 21, 2026
Most decisions are easy and get all the attention. The ones that define a career look like no-win scenarios, and the answer is to change the rules of the game instead of picking the least bad option.
AI and WritingAI-Written LinkedIn Profiles Are Mediocre by Design
August 21, 2026
An AI writes the average of what everybody else wrote, which makes it structurally incapable of producing a profile that stands out. Use it as an advisor and never as the author.
Book MarketingThe Tampa Bay Book Festival Calendar
August 21, 2026
Tampa Bay runs a real literary calendar: a free four-day international book fair in Ybor City, an antiquarian fair, a university festival, and three community events built around local authors.
Authority Through AuthorshipGetting Local Media to Cover Your Book
August 21, 2026
Tampa Bay has more working media than most metro areas its size. None of them want to hear that your book is out. All of them want a story, and your book is the credential instead of the subject.
Book MarketingThe Truth About Bookstore Signings
August 21, 2026
The store will usually say yes if your book is orderable through the standard channel. Then nobody comes unless you bring them. The signing is not the marketing; it is where the marketing gets photographed.
For Executives & ProfessionalsCraig Leonard: Your LinkedIn Profile Is Not Your Resume
August 15, 2026
LinkedIn strategist Craig Leonard on how the interest-based algorithm decides who sees you, why most profiles read like resumes, and where AI helps and where it wrecks the job.
Business BooksWhy Your Website Copy Is Costing You Customers
August 12, 2026
Your website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
Authority Through AuthorshipHow Writing Builds Career Authority
August 12, 2026
Writing is one of the most reliable ways to stand out, pivot careers, and build authority. Here is how the professionals who get noticed tell their story on purpose.