Leads are the oxygen of a service business, and most writers hold their breath. These articles cover lead generation for writers and consultants: pipelines, referrals, and the systems that bring clients to you before you need them.
Lead GenerationPeople expect a system. Three posts a week, six comments a day, keep them short. The difficulty was never the complexity.
SEE » The Elephant in the Room: Marketing Your Books and Services series
AlgorithmsI used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 100 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago.…
Becoming a GhostwriterI charge $1 a word, which puts a typical book between $50,000 and $80,000. When prospects hear that, some of them simply disappear. Rejection is part of this business, and almost no one talks honestly about it. Here is how…
Authority Through AuthorshipNikhil Raval joins Richard Lowe on Leaders and Their Stories to explain how to actually understand and lead Gen Z, why every generation thinks it had it hardest, and how to use AI to challenge your own thinking.
Authority Through AuthorshipMike O'Neil joins Richard Lowe on Leaders and Their Stories for a hands-on masterclass in LinkedIn lead generation: the three account types, search criteria that matter, the three-message sequence, and the know-like-trust foundation that turns LinkedIn into real business.
Authority BuildingRichard Lowe, The Writing King, joined Business RadioX to talk about ghostwriting, building credibility through books, and how he helps both businesses
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