Lead Magnets for Writers Handbook
Build lead magnets around the reader's problem, not what you want to share. The free thing you offer shapes who joins your list. Learn to match the magnet to a
Tag: Lead Generation
Leads are the oxygen of a service business, and most writers hold their breath. These articles cover lead generation for writers and consultants: pipelines, referrals, and the systems that bring clients to you before you need them.
Book MarketingThree Posts a Week and Six Comments a Day. That Is the Whole System.
People expect a system. Three posts a week, six comments a day, keep them short. The difficulty was never the complexity.
AlgorithmsLinkedIn Sucks: Why the Platform Stopped Working for Lead Generation
I used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 100 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago.…
Becoming a GhostwriterHow I Handle Rejection as a Ghostwriter: The Business Reality Nobody Talks About
A professionally ghostwritten book is a significant investment, and when prospects hear the price, some of them simply disappear. Rejection is part of this business, and almost no one talks honestly about it. Here is how it feels, why it…
Authority Through AuthorshipNikhil Raval: How to Actually Understand and Lead Gen Z
Nikhil Raval joins Richard Lowe on Leaders and Their Stories to explain how to actually understand and lead Gen Z, why every generation thinks it had it hardest, and how to use AI to challenge your own thinking.
Authority Through AuthorshipMike O’Neil: The Right Way to Generate Leads on LinkedIn
Mike O'Neil joins Richard Lowe on Leaders and Their Stories for a hands-on masterclass in LinkedIn lead generation: the three account types, search criteria that matter, the three-message sequence, and the know-like-trust foundation that turns LinkedIn into real business.
Authority BuildingWhen a Business Tells Its Story: Ghostwriting for Companies and the People Who Lead Them
Richard Lowe, The Writing King, joined Business RadioX to talk about ghostwriting, building credibility through books, and how he helps both businesses