Ethics Is the Voice That Says Maybe I Should Not Take Credit for This
Ethics at work is not the big dilemma. It is the small voice you can overrule without anybody ever finding out, which is exactly why it matters.
Series: Brand Mastery (Page 2)
Brand MasteryBuild the Chapter Around the Story, Not the Other Way Round
A chapter is a building, and most writers treat the story as the paint. The test is removal. Take the story out and see whether the chapter still stands.
Brand MasteryStop Doing the Thinking for Your Reader
Most nonfiction hands the reader a conclusion and then explains it. The books people remember hand them the evidence and let them arrive.
Brand MasteryCybersecurity, Memoir and Philosophy Are the Same Job
People assume the range is a problem. What transfers between a security book and a memoir is almost everything that matters.
Brand MasteryHow Writing Builds Career Authority
Writing is one of the most reliable ways to stand out, pivot careers, and build authority. Here is how the professionals who get noticed tell their story on purpose.
Brand MasteryWhy Your Website Copy Is Costing You Customers
Your website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
Brand MasteryInternet Trolls: How to Recognize and Handle Them
Internet trolls exist to provoke and disrupt, not communicate. Here is what attracts them, how they operate, and why you cannot win by engaging.