Ethics Is the Voice That Says Maybe I Should Not Take Credit for This
Ethics at work is not the big dilemma. It is the small voice you can overrule without anybody ever finding out, which is exactly why it matters.
Series: Brand Mastery (Page 2)
Brand MasteryBuild the Chapter Around the Story, Not the Other Way Round
A chapter is a building, and most writers treat the story as the paint. The test is removal. Take the story out and see whether the chapter still stands.
Brand MasteryStop Doing the Thinking for Your Reader
Most nonfiction hands the reader a conclusion and then explains it. The books people remember hand them the evidence and let them arrive.
Brand MasteryCybersecurity, Memoir and Philosophy Are the Same Job
People assume the range is a problem. What transfers between a security book and a memoir is almost everything that matters.
Brand MasteryHow Writing Builds Career Authority
Writing is one of the most reliable ways to stand out, pivot careers, and build authority. Here is how the professionals who get noticed tell their story on purpose.
Brand MasteryWhy Your Website Copy Is Costing You Customers
Your website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
Brand MasteryInternet Trolls: How to Recognize and Handle Them
Internet trolls exist to provoke and disrupt, not communicate. Here is what attracts them, how they operate, and why you cannot win by engaging.
Brand MasteryWhy Do Writers Write? The Real Reasons
After ghostwriting more than 54 books and publishing over 113 of my own, I have heard every version of why people write. The reasons sort into a handful of drives, and knowing your own is the first real step.
Brand MasteryWhy I Love Eliances: The Networking Group That Actually Works
Most networking groups are stale coffee and a parade of elevator pitches, everyone selling, nobody listening, a wasted morning in a hotel conference room. Eliances is the rare exception, and after nine months I still look forward to Tuesdays because…
Brand MasteryThe Eight Words That Killed My Million-Dollar Presentation
Weeks of prep, technical diagrams, airtight projections, a proposal to save millions, and halfway through my first slide the CEO raised a hand and ended it in eight words. I knew the systems cold and lost the room anyway. The…
Brand MasteryJust Do Your Job | Boundaries, Overwork, and Knowing Your Worth
Just do your job means one thing from a boss, stop asking questions, and something very different to yourself, stop carrying everyone else's load. The distance between those two is where workplace misery breeds. Drawing on 20 years in retail…
Brand Mastery25 Tips for New Managers From 33 Years of Experience
Nobody handed me a manual when I started managing teams. I learned across 33 years by getting it wrong, watching others get it wrong, and occasionally getting it right. Most management advice comes from people who never managed. Here are…