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Fired Up! (2009) Review

TL;DR: Fired Up! (2009) rates 7 out of 10 on the rewatch scale. The cheerleading comedy filmed at the LA Arboretum. is funnier than its critical reception, with the leads’ chemistry holding it together.
Fired Up! (2009)
7 / 10

Official trailer

Fired Up! is the cheerleading-camp comedy Will Gluck directed the year before he made Easy A and the year before that, Friends With Benefits. It stars Nicholas D’Agosto and Eric Christian Olsen as two high school football players who ditch football camp for cheerleading camp to chase girls, with Sarah Roemer as the head cheerleader who sees through the scheme and John Michael Higgins as the camp’s head coach with the F.U. gag that gives the film its title.

The critical reception was brutal (Rotten Tomatoes 25%, Roger Ebert actively disliked it, and the film lost money at the box office). The Letterboxd reappraisal has been kinder, and I’m on the reappraisal’s side at 7.

I had a better time with this movie than its reputation had me expecting. It’s a dumb premise played by people who clearly decided to be good at it, the two leads are a riot together, and watching it now means watching Gluck learn the craft he’d use on better films right afterward.

The 7 also reflects that I watched the production happen. I was at the Los Angeles County Arboretum in Arcadia, where the cheerleading camp orientation and practice sequences were filmed, every weekday for months while the crew built sets, ran rehearsals, and shot the exteriors. Watching a production from the outside teaches you what’s involved in making a competent 90-minute studio comedy. The film you see on screen is the product of a lot of people doing a lot of careful work to make something that looks effortless.

The Arboretum shoot was disciplined, professional, and matter-of-fact in the way film productions are when they’re not screwing around. The discipline is visible in the finished film if you know what to look for.

What The Production Looked Like

The Arboretum is among the most-filmed locations in Southern California.

It’s stood in for deepest Africa, the South Pacific, the Amazon, the wild west, and dozens of cinematic somewhere-elses since the 1930s. The Tarzan films shot there. Fantasy Island used the Queen Anne Cottage as Mr. Roarke’s residence in every opening. Bridesmaids filmed its final scene at the Bauer Lawn. The peacocks who roam the grounds have been picked up on the soundtracks of more films than they have any right to appear in.

The location is a working backlot dressed up as a public garden. For Fired Up!, the cheerleading camp was constructed at the Arboretum as a temporary set, with additional camp interiors and the main camp setting shot at Occidental College in Eagle Rock. The build process is the part of film production most audiences never see. You don’t just show up with cameras.

You set up the location for what the script requires: tents, signs, practice spaces, holding areas for extras, monitor stations, craft services, equipment trucks, and the dozens of other invisible infrastructure pieces that make 30 seconds of finished footage possible. Watching this happen over months gives you an appreciation for how much of professional filmmaking is logistics instead of art. The art is the visible 5% that the logistics make possible.

D’Agosto and Olsen did their own cheer training. The producers brought in Zach Woodlee, a professional choreographer, and ran the leads through two and a half weeks of cheer routines, stunt work, and partner choreography. You can see this in the finished film when the boys do the partner stunts. They’re not faking it. They learned the routines.

The commitment is part of what makes the comedy land: the gag is that two football players are doing cheerleading, but the cheerleading they’re doing is real cheerleading. That gives the gag a foundation other “fish out of water” comedies often skip.

For Writers

Production commitment shows on screen. When actors do their own physical work, the comedy that follows lands differently than when stunt doubles do it for them. The gag in Fired Up! that the boys are doing real cheerleading routines makes their incompetence at the beginning and their improvement by the end feel earned instead of narrated. In prose, the equivalent is doing the research that makes your scene specifics correct. Generic specifics signal that the writer didn’t bother. Real specifics signal that the writer cared. Readers notice the difference even when they can’t articulate why.

The Lead Chemistry

Nicholas D’Agosto as Shawn Colfax and Eric Christian Olsen as Nick Brady hold the film together on chemistry alone. The premise (two football players sneak into cheerleading camp to chase girls) is thin enough that the film would collapse without two leads who can sell the friendship as the actual emotional content. D’Agosto and Olsen do. Their delivery is fast, snappy, and confident in the way that makes you believe these two have been making each other laugh since junior high.

The buddy comedy that the film aspires to is what the chemistry delivers. The cheerleading comedy is what they’re doing while the buddy comedy is happening.

D’Agosto plays Shawn as the slightly more grounded one, the one who’s going to fall for the head cheerleader and grow up across the film. Olsen plays Nick as the one whose arc is shorter because his cynicism is more durable. Both characters are douchebags at the opening (the film doesn’t pretend otherwise) and both are slightly less douchebag-y by the end (the film doesn’t pretend they’ve transformed into princes). The arcs are modest and also honest.

Most teen comedies overstate the redemption to make the audience feel good. Fired Up! is content to let its leads end the film as people you’d still be wary of, just slightly more capable of recognizing their own behavior than they were at the start. That’s the right tone for the material.

Both actors were also significantly older than the high school characters they were playing. Olsen was 31 during filming. D’Agosto was 28. This is standard Hollywood practice (Beverly Hills 90210, every teen show that’s ever been made) and the film knows the audience knows. Neither actor pretends to be 17. They play the energy of 17, and that’s what the genre requires.

John Michael Higgins And The Supporting Cast

John Michael Higgins as Coach Keith is the film’s most reliable comedic engine. Higgins is a Christopher Guest stock company veteran (Best in Show, A Mighty Wind, For Your Consideration) whose comedy is built on extreme commitment to characters who don’t realize how absurd they are. Coach Keith is exactly that: a man passionate about cheerleading who doesn’t understand why “Fired Up” abbreviates to F.U. in a way the campers find amusing.

Every scene with Higgins is funnier than the material around it, because Higgins is doing comedy at a level the rest of the cast isn’t quite reaching.

He’s the main reason I’d sit through this again. The F.U. gag works because he plays Keith’s complete obliviousness as a sincere character trait, and a grown man proudly unveiling that abbreviation made me laugh harder than anything the boys say. Keith can’t see the problem. The audience can, and the comedy comes from that gap.

Sarah Roemer as Carly gives the role what it requires.

Carly is the head cheerleader who sees through Shawn’s scheme, the one the film needs to be smart enough to make Shawn’s eventual real interest in her feel earned. Roemer plays her as competent and watchful, not as the airhead the genre default would have produced. The role is underwritten (Carly is more a function than a character) but Roemer fills in what the script leaves out.

Molly Sims as Diora, the camp’s other counselor and Coach Keith’s wife, gets a small role and makes it work. David Walton as Dr. Rick, Carly’s scumbag pre-med boyfriend, is the kind of one-note villain teen comedies require.

Walton plays the note as written. Hayley Marie Norman as Angela is the breakout supporting performance and the one Roger Ebert noted in his negative review.

Ebert observed that Norman had “the nicest smile and the best personality” of anyone in the cast and that the film “never deals with her,” which is a fair criticism. Norman steals scenes she’s not given the room to fully inhabit. She’d go on to better work afterward.

Norman is the one I kept waiting for. Every time Angela turned up, I wanted the film to stay with her for a while, and every time it went back to the boys. That’s the biggest flaw, because it was a choice the film made and it cost the movie its most likable performer.

What Works

The film is funny when it commits to its premise.

The F.U. gag survives its repetition because Higgins plays the obliviousness completely. The “you gotta risk it to get the biscuit” line works by being the kind of cheerleader-philosophy phrase that sounds inane in isolation and becomes a running joke through repetition. The dialogue between Shawn and Nick is rapid-fire enough that the jokes that miss get swept away by the next ones that do.

It works on the law of comedic averages: throw enough jokes at the audience, half of them work, the half that work are what the audience remembers.

The cheerleading sequences are impressive. The choreography is real. The stunts are real.

The film could have faked them and saved time and money. It didn’t. The commitment to actual cheerleading craft is part of what gives the film its credibility and part of why the comedy works when it does. You believe these characters are at a real cheerleading camp because the cheerleading you’re watching is real cheerleading.

Will Gluck’s direction is more confident than a first-time studio comedy director usually delivers. The pacing is brisk (90 minutes flat). The camera placement is competent. The performances are calibrated to the same energy level instead of fighting each other. None of this is showy work. It’s the kind of basic professional competence that lets the comedy work without the direction getting in its way. The next year, Gluck would make Easy A. The year after that, Friends With Benefits. The instincts that made those films work are visible in nascent form here.

What Doesn’t Work

The film has real flaws that the 7 accounts for.

Some of the comedy hasn’t aged well. The “gay panic” jokes that 2009 teen comedies trafficked in are still here and they land less easily than they did then. The film is generally more thoughtful than its peers about female characters (Carly is allowed to be smarter than the boys, the cheerleaders are decoration) and the script still works inside the genre’s basic assumption that the protagonists’ goal is to score and that the women are obstacles instead of people.

The movie mitigates this more than it could, but the underlying frame is what it is.

The boys are jerks. Roger Ebert’s critique isn’t wrong about this. Shawn and Nick at the start of the film are predatory in ways the film treats as charming, and the arc to “slightly less predatory by the end” is shorter than the runtime suggests it should be. The chemistry between the leads makes the jerk-protagonists watchable. It doesn’t make them admirable. Viewers who need their comedy protagonists to be likable from frame one will struggle with this film.

Viewers who can hold “watchable” and “jerk” at once in their head will be fine.

The Hayley Marie Norman observation is correct: Angela is the most interesting peripheral character and the film never finds her a scene to do anything with. Several other supporting cheerleaders also feel like missed opportunities. The film is so committed to the buddy dynamic between Shawn and Nick that it underdevelops most of the ensemble around them. The choice produces a tighter comedy but a thinner world.

The final cheerleading competition sequence is the film’s weakest passage.

The stakes are unclear, the choreography is hard to follow, and the resolution lands as plot mechanics instead of character payoff. Bring It On (2000), which the film is in some sense a male-pov answer to, handled the competition sequence with more clarity. Fired Up! doesn’t match that bar. The climax is what it is. The film survives the climax because the comedy across the rest of the runtime has earned enough goodwill.

I checked out at the final competition. I’d have cut it to half its length and spent the saved minutes on Angela. After an hour of jokes that mostly land, the movie ends on its most generic stretch, and that irks me, because Bring It On had already shown how to stage this kind of finale and the film had that example sitting right in front of it.

Will Gluck’s Debut

The most interesting thing about Fired Up! in retrospect is that it’s Will Gluck’s first feature. Watching it now is also watching the director who would make Easy A (2010) work out his instincts in real time. Easy A is a considerably better film. It’s also recognizably a film by the same director: rapid-fire dialogue, competent ensemble management, comedy that respects its female characters more than the genre defaults require, brisk pacing, a willingness to let small character moments breathe inside the comedic structure.

Easy A, the 2010 film, is the 2009 film with two more years of craft and a sharper script. The line from Fired Up! to Easy A is clearer than most directorial leaps look. Gluck’s career since (Easy A, Friends With Benefits, Annie, Peter Rabbit, the Sony Spider-Man involvement) has been uneven, but his comedy instincts at their best are real. Fired Up! is the prototype. Watching the prototype after watching the polished versions is part of the film’s interest if you care about how directors develop.

For Writers

First works are worth studying alongside the later, better works by the same artist. The instincts are present in the early piece in unrefined form. You can see what the artist already knew how to do, what they hadn’t yet figured out, and which weaknesses they’d eventually grow past. Reading a writer’s first novel after their fifth is the equivalent exercise. The early book often contains the same preoccupations in cruder form and reveals which elements of the mature work are durable choices versus inherited defaults.

If you’re a working writer, study the first books of writers you admire. The development arc is visible and instructive.

Is Fired Up worth watching?

Fired Up! is a 7. It’s funnier than its 25% Rotten Tomatoes score suggests but not as good as its most committed defenders claim. The chemistry between D’Agosto and Olsen holds the film together. John Michael Higgins drives the comedy. Will Gluck’s direction is more confident than a first-time studio comedy director usually delivers. The cheerleading is real. The jokes that work are quotable. The jokes that miss get swept away by pace.

The flaws are real and named: some material hasn’t aged, the protagonists are jerks, the ensemble around them is underdeveloped, the climax is the film’s weakest passage.

I don’t need every comedy to be great. Fired Up! knows exactly what it is, and it does it with more skill than its reputation gives it credit for.

It’s a competently made comedy, and the 7 comes from Higgins, from two leads who make being jerks fun to watch, and from a director who was obviously going places. The dated jokes and that limp finale keep it out of 8 territory for me, and nothing in it hurts enough to push it lower. Watch it on a Friday night with low expectations. It’ll exceed them.

Frequently Asked Questions

Where was Fired Up! filmed?
Primarily in the Los Angeles area. The cheerleading camp practice and orientation sequences were shot at the Los Angeles County Arboretum and Botanic Garden in Arcadia. The main cheer camp setting was Occidental College in Eagle Rock. The football game sequence was shot at Calabasas High School. The pool scene was shot at Long Beach Polytechnic High School. The fictional Illinois setting was constructed entirely from Southern California locations. That’s standard Hollywood practice.
What is the Arboretum’s filming history?
Extensive. The Los Angeles County Arboretum has been a working film location since the 1930s. The Tarzan films of the late 1930s and 1940s shot there. Notorious (1946) used the grounds. The Fantasy Island TV series (1977-1984) used the Queen Anne Cottage as Mr. Roarke’s residence in every opening sequence. Anaconda (1997) shot the Amazon sequences there. Bridesmaids (2011) filmed its final scene at the Bauer Lawn and Fountains. The Katy Perry “Roar” video used the grounds. The garden’s tropical foliage has stood in for Africa, South America, the South Pacific, and dozens of other locations across nine decades of filmmaking. The peacocks are part of the package and have appeared in more soundtracks than they have any right to.
Is the F.U. gag Fired Up!’s best joke?
Probably yes, because it justifies its repetition. John Michael Higgins plays Coach Keith as a man passionate about cheerleading who can’t see why his “Fired Up” abbreviation might amuse the campers. The gag works because Higgins commits completely to the obliviousness. A less disciplined actor would have winked at the audience. Higgins never does, because Coach Keith doesn’t get the joke. The audience does. The comedy comes from the gap.
What did Roger Ebert think of Fired Up!?
Ebert disliked the film actively. He wrote that “Fired Up!” would do for cheerleading what “Friday the 13th” did for summer camp, a brutal comparison. He singled out Hayley Marie Norman as the most interesting peripheral character the film failed to develop, and he found the protagonists’ relentless dialogue exhausting instead of charming. His critique isn’t wrong on its specifics. It’s also operating from the assumption that the film is trying to be something more than a competent teen comedy. The film isn’t trying to be more than a competent teen comedy. As a competent teen comedy, it succeeds. As something more, it doesn’t.
How does Fired Up! fit alongside Will Gluck’s later work?
Fired Up! is the prototype. Easy A (2010), made the next year, is the polished version of the same instincts: rapid dialogue, comedy that respects its female lead, brisk pacing, competent ensemble management. Friends With Benefits (2011) extends the approach into the adult-rom-com tone. Watching Fired Up! after Easy A is watching the director work out his craft. The development arc is visible and instructive.
Should I watch Fired Up!?
If you enjoyed Bring It On, American Pie, or the 2000s-era teen comedy tone generally, yes. If you need your protagonists to be likable from the opening frame, no. The film is a 7 because it does what it sets out to do at a higher level than its critical reception suggested. It’s trying to be a funny film, and greatness was never the goal. It is, by the law of comedic averages, funny enough. The Friday-night-with-low-expectations test is the right one. Apply it. Adjust accordingly.

About the Author
Richard Lowe, professional ghostwriter

Richard Lowe is a professional ghostwriter and author with 113+ books authored and 54+ ghostwritten. Before writing full time he spent 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe's. He writes nonfiction, fiction and memoir, and works with executives and experts on books that build authority.

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