Build the Chapter Around the Story, Not the Other Way Round
A chapter is a building, and most writers treat the story as the paint. The test is removal. Take the story out and see whether the chapter still stands.
GhostwritingA chapter is a building, and most writers treat the story as the paint. The test is removal. Take the story out and see whether the chapter still stands.
Behind the BookExecutives who built great businesses, explaining how they were pressured to dismantle what made those businesses great.
Behind the BookA thousand items, twenty-five thousand dollars, one year. eBay has changed under sellers since 2003, and most of the advice out there describes a platform that no longer exists.
Behind the BookI had the display case open and the pins counted. Then I checked what they were worth, and the arithmetic stopped me. Knowing when to stop is the part nobody teaches.
GhostwritingThe technical founder built something real, and the story of building it deserves a book, not the pitch-deck version, the honest one: the technical decisions that made or broke the company, the nights it nearly died, what you actually learned.…
Behind the BookComment sections full of people who sounded like they were preparing for a war nobody had formally declared. The view counts were too high for it to be fringe.
PublishingA thermometer tells you the temperature of a room. It does not tell you whether anybody wants to be in it. Most nonfiction reads like a thermometer.
Behind the BookThe biggest breach I ever watched was defeated by a brick propping a door open for smoke breaks. Home security fails at the human seam, not the technical one.
GhostwritingThe senior engineer carries decades of knowledge that exists nowhere but in their head, and when they retire, it is gone, not the textbook stuff, the real stuff: how the system actually works, why it was built that way, what…
GhostwritingThe technology executive's career is a real story almost nobody captures: the arc from writing code to running the whole operation, the disasters survived, the political fights to fund critical work, the teams built and led. I lived that arc,…
GhostwritingIf you spent your career in technology, your story is worth a book, and it needs a ghostwriter who understands the world you came from. Most will flatten your career into mush, because they do not know what shipping that…
TechnologyMost digital transformation advice assumes you build software. I ran it for a retailer whose actual business was selling things, which is harder and different in ways the advice ignores, your transformation competes with the real business for money and…
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