Artificial IntelligenceAI is not coming for your job. Other people using AI are. The doomer framing is wrong because it excuses you from the only action that matters; the hype framing fails the same way. The accurate, uncomfortable version: the machine…
Artificial IntelligenceAI drift is the slow bending of a long output away from the original ask: section one is on target, section three mostly, section eight is answering a question nobody posed, and section twelve has wandered somewhere you would never…
AdviceSix real questions clients ask me about AI, and exactly how I answer each, not hot takes, but the answers I have refined across hundreds of conversations with people about to spend a year and real money on a book.…
Artificial IntelligenceRetrain or be replaced, there is no third option. Every excuse you are giving yourself for not learning AI now is one a previous generation gave itself about the typewriter, the PC, the internet, and they were all wrong. The…
Artificial IntelligenceCustomer service is the most public AI failure category in business, and the failure mode never changes: executives hear AI handles 70 percent of tickets and read it as AI replaces the team. But the other 30 percent are the…
Artificial IntelligenceFour business decisions, two paths through each: replace fires the humans and hands the job to AI; augment keeps the humans and gives them AI for the boring parts. Same problem, opposite outcomes, every time. Replace saves money on day…
Artificial IntelligenceIn 1980 a snow-locked water district faced a problem the era's technology could not solve: pumping stations cut off from central command for weeks each winter, with the water still needing to flow. The team built autonomous controllers in Pascal…
Artificial IntelligenceNobody rejects a book because a machine touched it; they reject bad books, and AI happens to write hollow ones. It produces the average of everything ever written on a subject, and average is exactly what no reader remembers. A…
Artificial IntelligenceSix failure modes, six people, six industries: the marketer who shipped AI copy promising features that do not exist, the lawyer who cited a fake case, the novelist whose grief scene reads like a sympathy card, the consultant whose report…
AdviceHow can you write my book if you don't know my field? Because writing a book and knowing a subject are two different jobs, and almost nobody is good at both. You bring the expertise through interviews; I bring the…
Book MarketingNobody reads anymore is the most confident wrong thing people say about books. Roughly three-quarters of American adults read one in a given year, a figure Pew has tracked as basically flat for over a decade, with print still leading…
Artificial IntelligenceAI is genuinely good at the work most people are bored doing, pattern-based, bounded, repeatable, low-stakes, easy to check afterward. Stop asking it to write your book or run customer service and start handing it the ten categories it actually…
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