BusinessAugust 23, 2026
Joe Rockey argues that treating people the way you want to be treated destroys leadership, because you hand them the motivation that works on you. The same instinct explains why a ghostwritten book can be clean, competent and unmistakably somebody…
Book MarketingAugust 23, 2026
Alex M H Smith argues that marketing stopped working because everything got easy, and that the fix is to make yours harder, more tedious and more expensive. The diagnosis is right and the prescription confuses a proxy for the mechanism.…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Artificial IntelligenceAugust 22, 2026
Publishing spent 2026 cancelling books over suspected AI use, on evidence that amounts to a detection score and a bad feeling about the prose. Detection tools measure polish, and polish is what a professional edit produces. Three questions would do…
Critical ThinkingAugust 22, 2026
H. G. Wells sent a traveller thirty million years forward to a beach under a swollen red sun where the last living thing flopped in the surf. That ending was not invention. It was the settled physics of 1895.
Artificial IntelligenceAugust 22, 2026
Anthropic started watermarking Claude's text output on August 2, 2026, and almost every piece of coverage got the mechanism wrong. Nothing was added to your writing. What the mark does, what it proves, and why the SEO panic collapses on…
BusinessAugust 21, 2026
Most decisions are easy and get all the attention. The ones that define a career look like no-win scenarios, and the answer is to change the rules of the game instead of picking the least bad option.
Book MarketingAugust 21, 2026
Four guests from unrelated fields arrived at the same conclusion within weeks: AI works when it removes drudgery and fails when it removes the person. Applied to books, that line is easy to draw.
Book MarketingAugust 21, 2026
An AI writes the average of what everybody else wrote, which makes it structurally incapable of producing a profile that stands out. Use it as an advisor and never as the author.
Book MarketingAugust 21, 2026
A training crawl is a machine reading your site to teach a model, and it may never send you a human being. A live query is a person asking a question right now. Only the second one is traffic.
Book MarketingAugust 21, 2026
Writing at the beach mostly does not work, and the failures are predictable. What the coast is good for is the other half of the job: the thinking and the deciding.
MemoirsAugust 21, 2026
Ybor City was a company town built by a cigar manufacturer in 1885, run through mutual aid societies that owned their own hospitals, and used by Jose Marti to fund a revolution. For a writer it is the densest square…
Book MarketingAugust 21, 2026
Tampa has better rooms to work in than Pinellas does, distributed differently: a bookstore in an 1891 stable, a university library, a 1926 movie palace, and the historic district. The trade is that Tampa costs you a drive.
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