GhostwritingMidway through discovery, almost every client asks the same thing: how much of this actually goes in the book? It is the right question, and the answer shapes the whole second half: principles, not application, share the thinking generously and…
GhostwritingA business book's title is the first argument it makes, the concept the author attaches their name to in every conversation for as long as it is in print. Finding the right one for Joe Rockey's book took several candidates…
GhostwritingPeople picture a ghostwriter having one good conversation and then writing the book. Mine is different. By the time Joe Rockey and I finished, we had spent the equivalent of a full workday across multiple structured sessions, and the reason…
GhostwritingMost business books fail at their real job, not selling or reviews, but producing clients, credibility, and conversations with the right people, because the author built the wrong book. There are two kinds: one written for the public, and one…
GhostwritingThe biggest mistake ghostwriters make is starting too soon. Before I write a single word, I interview the author across multiple recorded sessions, more than twenty prepared questions plus all the follow-up, not to learn their field but to capture…
GhostwritingI turn down more projects than I take, because after fourteen years I have learned the wrong client costs more than no client. When Joe Rockey came to me about a business book, I already knew him through Eliances and…
PublishingThe old game of stuffing keywords to rank is dying. Writing that gets found in 2026 answers a real question clearly, from a source a machine can trust.
FictionThe Mars colony in the movies, a gleaming glass dome with green gardens and sunset views, would kill everyone inside a week. The real thing will be buried under meters of red dirt, built by robots before anyone arrives, and…
FictionMost writers who try to write a nonhuman character just put a human in a costume. Writing a real alien, animal, or AI point of view means subtracting yourself, one assumption at a time, until what is left is a…
FictionNostalgia is mostly a lie, but some of what we traded away after 2000 cost us something real. DVDs you actually owned, phone numbers in your head, the map of your own city, boredom that fed your imagination. A clear-eyed…
FictionThe Big Bang was not an explosion in space, it was the beginning of space, and the wildest events in cosmic history happened in the first sliver of a second. A plain-language tour of the first nanosecond, what the leftover…
Artificial IntelligenceEvery film about artificial intelligence imagines a robot waking up as a person in a box. The architecture points somewhere stranger: one awareness spread across millions of copies, with no single location and no fixed size.
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