Book Marketing
What to Do With Your Book: 15 Ways to Use It After Publication
Publishing your book is the starting line, not the finish. A 54-book ghostwriter on the specific ways clients turn their books into business results.
Working notes from a professional ghostwriter — on the craft of writing, the business of publishing, the psychology of authors, and the changing landscape of books in the AI era.
These articles come out of 113+ books authored and 54+ ghostwritten. They cover what's actually working in publishing right now, what isn't, how AI is changing the work for both writers and readers, what executives and founders get wrong when they try to write their own book, and what they get right when they bring in help.
No SEO listicles. No content-marketer fluff. Just observations from inside the work — written for people who care about books and the craft behind them.
Publishing your book is the starting line, not the finish. A 54-book ghostwriter on the specific ways clients turn their books into business results.
How a childhood love of libraries and a 20-year career at Trader Joe’s led to a ghostwriting practice with 54 books and 113 published works.
Uncover the 10 outstanding benefits of writing a book and learn how it can dramatically boost your credibility, authority, and business success.
A 54-book ghostwriter on the parallel struggles of medicating a stubborn cat and getting a busy client to sit still for interviews.
The best security system in the world means nothing if someone in a uniform can walk past it with a clipboard. After two decades running enterprise security, I can tell you the human layer is where every breach actually happens, and it’s the one thing most companies aren’t ready for.
The business coaching industry profits from your continued dependency. How to evaluate advice critically and build independent authority instead.
A writer who created 300+ professional profiles on why your profile photo shapes every first impression you make online.
I spent decades in a demanding career before writing full time. Here’s what separates writers who earn a living from writers who don’t.
A ghostwriter with clients in six countries on the mistakes authors make when publishing internationally and how to avoid them.
A ghostwriter with clients across six countries on how books cross borders and why your market is bigger than you think.
A fiction writer and book coach on the fear of judgment that keeps writers from submitting, from joining critique groups, and from finishing their work.
The format chosen shapes everything about how readers experience your memoir. A ghostwriter who has structured dozens of memoirs on which formats work and why.
I’ve written two YA novels about cyberbullying and the internet. Here’s what the genre demands and why it makes you a better writer.
I outline the chapter headers, write the climax first, then pants the rest. Here’s why that hybrid approach works for novels and ghostwritten books.
Why a book is the most powerful business tool you’re not using. Real outcomes from a ghostwriter with 54 projects: $30M raised, TEDx talks, university adoptions
Every major political figure has a ghostwriter. How political books get written and why they matter for careers.
How education built a career from assembling computers in kindergarten to Director at Trader Joe’s to 113+ published books. Real trajectory, not theory.
Food scenes in fiction reveal character psychology, build worlds, and establish power dynamics. How to use meals as a storytelling tool.
Text adventures were collaborative fiction. SimCity proved complex systems can be compelling. Oregon Trail taught us failure is good storytelling.
Micromanagers destroy morale and productivity. After 33 years managing teams, here is how to recognize one and what actually works to change the dynamic.
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