Seth Godin is an American author, entrepreneur, and marketing thinker, born in 1960 in Mount Vernon, New York. He earned a degree in computer science and philosophy and an MBA from Stanford, and worked in the early software industry before becoming one of the most influential voices in modern marketing and business thinking.
Godin is the author of numerous bestselling books, including Permission Marketing, Purple Cow, Tribes, Linchpin, and The Dip. His central themes, the power of remarkable products, the importance of building and serving communities, and the shift from interruption-based advertising to permission and trust, helped redefine marketing for the internet age.
An early internet entrepreneur, he founded the pioneering online marketing company Yoyodyne and later the community platform Squidoo. He is also known for his widely read daily blog, one of the most popular in the world, where he shares concise, provocative observations on creativity, work, and leadership.
A member of the Marketing Hall of Fame and a sought-after speaker, Godin has built a devoted following through his emphasis on doing meaningful work, embracing change, and having the courage to be remarkable. His accessible, idea-driven writing has made him one of the most recognizable business authors of his era.
