AI-Written LinkedIn Profiles Are Mediocre by Design
An AI writes the average of what everybody else wrote, which makes it structurally incapable of producing a profile that stands out. Use it as an advisor and never as the author.
Tag: LinkedIn
LinkedIn is where professional reputation gets built or wasted. These articles cover using the platform for real business results, what has stopped working, and how writers and executives earn attention there without shouting.
Lead GenerationThree Posts a Week and Six Comments a Day. That Is the Whole System.
People expect a system. Three posts a week, six comments a day, keep them short. The difficulty was never the complexity.
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book LaunchThe ghostwriter’s role after the manuscript is done
Most ghostwriters vanish at delivery; the best stay through launch and beyond. Here is what yours should be able to help with once the manuscript is done, pitch packages, back-cover copy, podcast-tour materials, content repurposing, keynote scripts drawn from the…
LinkedInLinkedIn Account Restricted: What to Do and How to Prevent It
That your LinkedIn account has been restricted notice is a gut punch, because for most professionals the platform is where expertise lives and prospects gather. When it goes dark, so does all of that. Drawing on decades in computer operations,…
Authority Through AuthorshipUse Your Book to Build Your LinkedIn Brand
Most LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Authority Through AuthorshipLinkedIn for Authors: The Minimum That Actually Works
Every client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in…
AlgorithmsLinkedIn Sucks: Why the Platform Stopped Working for Lead Generation
I used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 100 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago.…
Authority Through AuthorshipYou Just Got Laid Off: Fix up your LinkedIn And Write Your Book
A layoff makes the ground vanish: one day a title and a team, the next a kitchen table and a question. I have worked with clients in exactly that spot, suddenly holding severance and time. Here is why that unwelcome…
Authority Through AuthorshipYour Profile Photo: Why It Matters More Than You Think
Before anyone reads your bio or looks at your work, they see your face, and they judge it in milliseconds. That snap impression is hard to undo. After building more than 100 professional profiles, here is why the profile photo…
IntrovertBusiness Networking: How an Introvert Built a Career and a Business on Relationships
I am an introvert who spent years keeping my head down and treating asking for help as weakness. That nearly cost me everything. What rebuilt my career was the opposite: real relationships, built slowly through doing the work. Here is…
Authority Through AuthorshipCrafting Powerful LinkedIn Recommendations: 7 Top Tips
Marketing gurus swear LinkedIn recommendations matter; no client has ever told me one brought them to me, and I never read anyone else's. They sit buried below where people scroll. Yet I still request and write them, because a complete…
Authority Through AuthorshipHow to Get Real Value from LinkedIn Learning: A Practical Guide
LinkedIn Learning packs thousands of courses, and its real advantage is that finishing one shows up as a credential on your profile. The danger is badge-collecting, watching passively and learning nothing. Here is how to get genuine value: start from…