Behind the Book: Focus on LinkedIn
September 1, 2026
I left a twenty-year career, could not get hired, and spent six months in silence because I had never built a profile. Then I hired the people who fixed it, and went to work for them.
Tag: LinkedIn
LinkedIn is where professional reputation gets built or wasted. These articles cover using the platform for real business results, what has stopped working, and how writers and executives earn attention there without shouting.
Book MarketingThe Book That Sold Fast, Aged, and Got Written Again
September 1, 2026
Focus on LinkedIn sold 15,000 copies in three days, went out of date when LinkedIn changed, and now has a new edition. The right time to write a business book is while you are still doing the work.
AI WritingLinkedIn Built a Report Button That Pays the Person Clicking It
August 23, 2026
LinkedIn shipped a one-click AI slop flag with no definition, no training, no notification and no appeal. The structural flaw sits deeper than any of that. In a feed where attention is finite, suppressing a competitor makes room for you,…
AEOMarketing Does Not Have to Be Difficult. It Has to Be Scarce.
August 23, 2026
Alex M H Smith argues that marketing stopped working because everything got easy, and that the fix is to make yours harder, more tedious and more expensive. The diagnosis is right and the prescription confuses a proxy for the mechanism.…
SEE » The Elephant in the Room: Marketing Your Books and Services series
AI and WritingAI-Written LinkedIn Profiles Are Mediocre by Design
August 21, 2026
An AI writes the average of what everybody else wrote, which makes it structurally incapable of producing a profile that stands out. Use it as an advisor and never as the author.
Lead GenerationThree Posts a Week and Six Comments a Day. That Is the Whole System.
June 19, 2026
People expect a system. Three posts a week, six comments a day, keep them short. The difficulty was never the complexity.
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book LaunchThe ghostwriter’s role after the manuscript is done
May 28, 2026
Most ghostwriters vanish at delivery; the best stay through launch and beyond. Here is what yours should be able to help with once the manuscript is done, pitch packages, back-cover copy, podcast-tour materials, content repurposing, keynote scripts drawn from the…
LinkedInLinkedIn Account Restricted: What to Do and How to Prevent It
February 14, 2026
That your LinkedIn account has been restricted notice is a gut punch, because for most professionals the platform is where expertise lives and prospects gather. When it goes dark, so does all of that. Drawing on decades in computer operations,…
Authority Through AuthorshipUse Your Book to Build Your LinkedIn Brand
February 13, 2026
Most LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Authority Through AuthorshipLinkedIn for Authors: The Minimum That Actually Works
February 13, 2026
Every client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in…
AlgorithmsLinkedIn Sucks: Why the Platform Stopped Working for Lead Generation
February 12, 2026
I used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 100 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago.…
Authority Through AuthorshipYou Just Got Laid Off: Fix up your LinkedIn And Write Your Book
February 12, 2026
A layoff makes the ground vanish: one day a title and a team, the next a kitchen table and a question. I have worked with clients in exactly that spot, suddenly holding severance and time. Here is why that unwelcome…