What a Book Does for a Price You Want to Raise
Price is a claim about value and you have no evidence a stranger can check. Everything supporting your number lives inside the experience of people who already worked with you.
Series: What Your Book Is For (Page 2)
What Your Book Is ForThe Books I Would Bring to a Desert Island
The books that held up on rereading, the ones that betrayed me, and what the difference between them says about what a book is doing when it works.
What Your Book Is ForThe Story You Are Afraid to Write Is the One Someone Needs
The story you keep circling and never starting is usually the one with somebody waiting on the other end of it. Why the fear is a signal instead of a warning.
What Your Book Is ForThe Most Dangerous Thing You Own
The thing you have not said is the most dangerous thing you own, and the cost of keeping it is higher than the cost of writing it down.
What Your Book Is ForThe Year the Mirror Cracked
Hold two facts together. Audiences rewarded films that looked like the actual country, and the industry made fewer of them. The UCLA Hollywood Diversity Report is the closest thing American film has to an honest mirror, and in 2025 it…
What Your Book Is ForThe Writer Who Saved Your Life
Somebody wrote a book that got you through something, and they never knew it happened. That transaction runs in both directions, which is the argument for writing the one you keep not writing.
What Your Book Is ForWhen Your Memoir Should Be a Novel
Every chapter is addressed to four people who will never read it. That is when I suggest we write it as a novel, change the names, and move the industry.
What Your Book Is ForWho Is Your Book For? Build a Reader Avatar Before Chapter One
Before I write chapter one of any book, I build a reader avatar: one specific person the whole book is written to. A book or its PR aimed at everybody works for nobody, so I build the avatar first and…