Book MarketingThe Art of the Deal sold millions, spent 48 weeks on the bestseller list, and made Trump a brand before he ran, and decades later supporters still brought copies to rallies. That is the power of a political book: it…
GhostwritingWhat happens inside the standard ghostwriting process when I'm the one doing it: the kickoff rule, recorded interviews by Zoom, phone or at Safety Harbor, the question I ask before every chapter, what I will and won't write, and why…
GhostwritingAcross 54+ books, the split is stark: some changed careers, one raised $30 million, one became required university reading, while others, equally well written and full of good information, simply never connect. Quality is not the dividing line. Here is…
GhostwritingColleagues told you to write a book; you watched competitors publish and rise. But the cost is real, tens of thousands of dollars and months of time, so the question is not whether business books pay off in general, the…
ObservancesAugust 18 is Bad Poetry Day. Why writing badly on purpose is one of the best exercises a writer can do. Vogons welcome.
FictionI keep thousands of films the way other writers keep reference books, and I have written deep analysis guides on more than 200 of them. Watched closely, movies teach pacing, structure, and dialogue that most writing advice skips entirely. Here…
BusinessWhen a point-of-sale system fails across a retail chain, stores stop taking money and the calls start before you have even found the problem. I ran those systems at Trader Joe's for 20 years. In that world, mistakes are okay…
Thought LeadershipThe smartest leaders I work with are often the worst communicators, and it is no accident: they built expertise so deep they forgot how to explain it to anyone who lacks it. They know everything and cannot make you care.…
Book CoachA professionally ghostwritten book is a significant investment, and when prospects hear the price, some of them simply disappear. Rejection is part of this business, and almost no one talks honestly about it. Here is how it feels, why it…
WritingI am writing ten books at once: five novels in progress, plus client work, coaching, and handbooks, producing up to 12,000 words on a typical day. I also have autism and ADHD together, the combination most people assume would make…
ObservancesHow a 113-book author uses the 24 days before Christmas as a creative advent calendar, why Christmas Day is for reflection not production.
Artificial IntelligenceI use AI daily, wrote two free guides on it, and built 45 handbooks around it, so this is not an anti-AI rant; it is an anti-stupidity one. AI is a research assistant with infinite knowledge and zero memory, a…
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