Behind the BookSeptember 1, 2026
I went back to repair an earlier book and found a full novel inside it. The question underneath is what it takes for an ordinary person to become a killer, and the answer is logic applied to a premise that…
BusinessSeptember 1, 2026
Before you fund a project to modernize an aging system, find out whether the failures are coming from the software or from the hardware underneath it. We had an old system breaking constantly and running slow. Nobody rewrote a line…
Behind the BookSeptember 1, 2026
I kept watching people I care about hit the same wall for years without trying the door. Then I looked at my own life and saw it there too. Thirty-three years, and I called it a career.
BusinessSeptember 1, 2026
The first time you outsource a capability is usually the last decision you get to make about it. I built a private cloud, my team had no hours to learn the technology, so I hired a firm to run it.
Book MarketingSeptember 1, 2026
A machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
Behind the BookSeptember 1, 2026
A Fortune 50 executive explained how his company had improved customer service by replacing people with chatbots built to frustrate callers into giving up. He said it like a routine process improvement.
GhostwritingSeptember 1, 2026
A book of mine sold poorly and has been quietly useful for years. Sales is the number everybody reaches for and it is close to irrelevant for most professionals.
Behind the BookSeptember 1, 2026
A book that asks readers to examine their own prejudices has to go first. So the introduction is mine: what my parents taught me, what I believed for thirty years without testing it, and the club I was recruited into…
Behind the BookSeptember 1, 2026
I left a twenty-year career, could not get hired, and spent six months in silence because I had never built a profile. Then I hired the people who fixed it, and went to work for them.
GhostwritingSeptember 1, 2026
A book has to survive your job title changing, a sentence travelling without its paragraph, a competitor publishing something similar, and being handed to the wrong reader.
Behind the BookSeptember 1, 2026
Across thirty-three years I had no boss I would call excellent, two I would call decent, and the rest were various shades of insanity. One kept a certificate declaring him legally insane framed on his office wall, obtained deliberately because…
Behind the BookSeptember 1, 2026
The book does not claim frightened employees are more productive. It claims companies believe that, and they are wrong. I did not see any of it clearly until after I left, and the transaction was never eight hours a day.
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