GhostwritingYou have meant to write the book for years, telling yourself you will get to it when things slow down. They will not, and while you wait, someone who knows less publishes first and takes the authority position that should…
GhostwritingExecutives usually sense a book would help before they can prove it, and what they want is data to justify the spend. The 2024 ROI study delivers it: a median of $92,500 in revenue tied to ghostwritten business books. Here…
FictionGive them a goal, a flaw, a backstory, send them on a journey, and you get a character with traits instead of a psychology, brave but reckless, wounded childhood that explains it all. They function and stay flat. Real characters…
GhostwritingFor years the ghostwriting payoff was just stories, one client raised $30 million, another landed a TEDx talk, another became required reading, but no industry data to back it. Now there is. A 2024 study of 301 published authors found…
FictionLaughter is hard to earn on the page, tears harder, but fear is the steepest climb of all, because it is physical, and you are trying to trigger a racing heart with nothing but ink in a quiet room. That…
About RichardA client goes quiet for two days and my brain writes the entire catastrophe: he hated the chapter, he is firing me, the refund, the career-ending review. From he hasn't emailed to professional ruin in under an hour. If that…
FictionHe walked quickly across the room is fine, and that is the problem, the writer dodged a decision. Stride, hurry, rush, scurry: each carries different psychology and stakes, and the adverb just papers over the choice. A weak verb propped…
Book MarketingEvery client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in…
GhostwritingMost books die not in the writing but in the deciding, talked out of existence by a doubtful spouse, a skeptical colleague, or the writer's own inner critic. The book stays a someday idea for years. Here are real stories…
CollaborationThe number one question I get is not about price; it is about process. People want to know what actually happens between signing and holding a finished book, because from the outside it is a black box. Here is exactly…
BusinessA buyer cannot measure your expertise before hiring you, cannot compare your method to a rival's, cannot tell whether your twenty years beat someone's ten. What they can read is authority signals, a book, a stage, a visible body of…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
FictionLong before Silicon Valley discovered it, science fiction was living in the metaverse, Stephenson named it in 1992, Williams spent four novels there, Cline built a bestseller on it. Virtual worlds are one of the genre's deepest veins. Here is…
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