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AEO Updates

What Changed Since the Book Went to Print


Every specific claim in The Day Your Website Died was verified against its sources before publication. The appendix carries the dates, most of them stamped June 27, 2026. But this is the fastest-moving corner of a fast-moving field, and no printed page keeps pace with it. The book promised you a living page that records what has moved since it went to print. This is that page.

The deal is simple. When a number in the book shifts, an engine rises or falls, or a tactic ages out, it gets recorded here, plainly, the same way the book tried to be plain. When nothing has changed, this page says that too, with a date, so you know the silence is checked silence and not an abandoned page.

Current Status

As of July 11, 2026: no material changes to the book’s claims.

The verification stamps in the appendix remain current. The principles were built to outlast the specifics, and so far both are holding.

Numbers That Moved

Nothing yet. The citation statistics, market-share figures, and freshness decay numbers in the book match their sources as of the date above. When one moves enough to matter, the old figure, the new figure, and the source will appear here.

Engines Risen or Fallen

Nothing yet. The engine landscape described in the book, who cites what and how each one gathers its answers, still matches what the logs and the published documentation show. This is the most perishable chapter in the book, so expect this section to fill first.

Tactics That Aged Out

Nothing yet. Everything the book recommends still works as described. If a tactic stops paying, or an engine changes behavior in a way that turns good advice into wasted effort, it gets named here, and I will say so as directly as the book said to do it in the first place.

Errata

Nothing yet. If an error is found in the book, factual, technical, or otherwise, the correction goes here with the page number and the plain truth of what was wrong.

Worth Knowing Since Print

Nothing yet. New developments the book could not have covered, changes in how the engines crawl, cite, or credit, land in this section as they prove themselves real rather than rumored.

Which Printing This Tracks

This page tracks the first edition of The Day Your Website Died. If a later edition folds these updates back into the text, this page will say which printing you can trust to be current and which changes it absorbed.

How to Use This Page

Check it when you start the work. Check it again whenever something in the book does not match what you are seeing in the wild. Between the durable principles in the book and the current specifics here, you have both halves of what you need: the part that lasts and the part that moves.


This page is dated because the book taught you to distrust anything that is not. If the date at the top is more than a season old, hold what you read here as loosely as you would hold anything else that has stopped being tended.