AI Does Not Know You, and That Is the Whole Problem
A model knows what people in your field generally say. That is the one thing your book must not be.
Tag: Ghostwriting (Page 14)
GhostwritingGhostwriting Self-Help Books: Turning Wisdom Into a Usable Method
Ghostwriting a self-help book means turning a person's hard-won wisdom into a system a reader can truly use, in a voice readers trust.
Business BooksWhy I Always Write the First Chapter Last
Before the full manuscript, I write one chapter, send it over, and ask a single question: does this sound like you? Not is it accurate, not is it well-written, does it sound like you. Voice is what makes a ghostwritten…
Business BooksThe Project I Said Yes To
I turn down more projects than I take, because after fourteen years I have learned the wrong client costs more than no client. When Joe Rockey came to me about a business book, I already knew him through Eliances and…
Business BooksBefore I Write a Word
The biggest mistake ghostwriters make is starting too soon. Before I write a single word, I interview the author across multiple recorded sessions, more than twenty prepared questions plus all the follow-up, not to learn their field but to capture…
Business BooksWhy Most Business Books Do Not Work
Most business books fail at their real job, not selling or reviews, but producing clients, credibility, and conversations with the right people, because the author built the wrong book. There are two kinds: one written for the public, and one…
Business BooksWhat Six Interview Sessions Actually Produce
People picture a ghostwriter having one good conversation and then writing the book. Mine is different. By the time Joe Rockey and I finished, we had spent the equivalent of a full workday across multiple structured sessions, and the reason…
Business BooksHow a Book Finds Its Title
A business book's title is the first argument it makes, the concept the author attaches their name to in every conversation for as long as it is in print. Finding the right one for Joe Rockey's book took several candidates…
Business BooksThe Problem With Writing About What You Are Good At
Midway through discovery, almost every client asks the same thing: how much of this actually goes in the book? It is the right question, and the answer shapes the whole second half: principles, not application, share the thinking generously and…
Business BooksWhat the Outline Actually Does
The interviews are done and the knowledge base is built, and now comes the hardest part: turning all of it into a structure that holds. An outline for a business book is not a table of contents; it is the…
GhostwritingSix of My Own Stories That Looked Like Nothing and Carried a Book
None of these felt like stories when they happened. A brick in a doorway. A microwave on the wrong network. Each one ended up carrying a chapter.
Book WritingGhostwriting a Nonfiction Book: Extraction, Structure, Voice
Ghostwriting a nonfiction book is a craft of extraction and structure. The author has the knowledge; the work is drawing it out in their own voice.