The System Crashed on a Friday Night. I Had Nobody to Call.
A complete failure, millions on the line by Monday morning, every vendor number unanswered. Twenty years in the industry and not one person I could call.
Category: Business (Page 14)
BusinessThe First Trillionaire Is Trying to Make Us Multiplanetary. Almost Nobody Is Writing It Down.
Musk became the world's first trillionaire, but the number is the least interesting part; the money is just fuel for Mars, the Moon, and the asteroid belt. We are watching humanity begin to go multiplanetary, and the people building it…
Behind the BookWe Imagined a Little Flat Somewhere With a Typewriter
I was going to write the great American novel. What nobody described was the part where writing is a business with invoices in it.
Behind the BookMy Boss Was Incompetent and Untouchable. I Had Eighteen Months Left.
He was not going anywhere and neither was I. Learning to work under somebody like that without absorbing their behavior is a skill, and I learned it because I had to.
Behind the BookI Quit My Job, Moved to Florida, and Sold Twelve Copies
I am not a marketing guru. I am an author who figured out how to market books by doing it badly until I got better at it.
Behind the BookI Became a Manager in 1981. The Hard Part Was People Sitting Ten Feet Away.
In 1981 the difficulty was delegating to a person you could see. The managers who succeed now are not the ones with the best org charts.
Behind the BookI Decided in Thirty Seconds Whether Your Resume Was Worth Reading
Twenty years on the hiring side of the table. I know what hiring managers are thinking because I was one, and the first thirty seconds decides more than anybody admits.
BusinessInfluence: The Psychology of Persuasion
The foundational modern book on persuasion, built on Cialdini's research into six universal principles, reciprocity, commitment, social proof, authority, liking, and scarcity, that drive people to say yes. Clear, evidence-based, and endlessly applicable. Essential for any writer, marketer, or communicator,…
BusinessContagious: Why Things Catch On
A Wharton professor's research-backed answer to why some ideas, products, and content spread while others die quietly. The six-factor STEPPS framework, Social Currency, Triggers, Emotion, Public, Practical Value, Stories, is clear, practical, and genuinely useful for making a message travel.…
BusinessPositioning: The Battle for Your Mind
You win not in the market but in the customer's mind, by occupying a clear, distinct place against your competitors. Ries and Trout's concept reshaped modern marketing and remains foundational, held back only by dated examples and a single, if…
BusinessPurple Cow: Transform Your Business by Being Remarkable
In a crowded market, the only safe strategy is to be remarkable, a Purple Cow worth noticing and talking about, because boring, average products are now invisible. Godin makes the case with characteristic, brisk force. A genuinely useful idea, held…
Behind the BookI Asked for a Weekend Off. My Boss Said Fifteen Minutes or You Are Fired.
Not asking permission, just telling him I would be out of range for a weekend. He said if I did not call back within fifteen minutes of a page, I was fired.