Latest
How to Turn Your Expertise Into a Book People Want to Read | The Expert MethodWhat’s New at The Writing King: Week of October 25, 2026Challenger Remembrance Day: The Engineer Who Wouldn’t SignJoel Salomon: The Truth About MoneyReddit Is Putting Up a Login Wall. Wikipedia Won’t Be Far Behind.Victoria Chemko: The Body Is the First TechnologySir Patrick Stewart: A TributeA Yale Economist Says We Won’t Be Missed. He Forgot the Bread Line.Walter Koenig: A TributeI Don’t Post Bad ARC Reviews. I Send the Author a Note.AI Has Paid Off Outside Tech. Apollo Is Reading the Wrong Scoreboard.The Little Red Book of Stuff That Works!Your Kids Are Your Own FaultGrow a PairYou’re Broke Because You Want to BeIt’s Called Work for a Reason!No Time for TactShut Up, Stop Whining, and Get a LifeWilliam Bessette: AI Enablement and Child Welfare TechnologyFree Book Planning ToolsWhat’s New at The Writing King: Week of October 18, 2026Ghostwriting by the Numbers: Timelines, Word Counts and the First CallPromising Young Woman (2020) ReviewBillions for AI, Pennies for the Plumbing: AI Companies Should Pay to Keep PHP AlivePHP2Shell: AI Found a 22-Year-Old Crack Under Your Website in Two DaysKindle Unlimited Is Now Kindle+. AI Audiobooks Just Joined the BuffetPetrov Day: The Officer Who Didn’t Believe the ComputerMo Gawdat Says the AI Dystopia Starts in 2027. Read the List, Skip the DatesWhen to Quit Writing a Book: I’ve Abandoned Dozens, and I’d Do It AgainThe Society of Authors Signed an Ethical AI Charter, Then Ran From It in Eight DaysChina Is Using Bots to Fan the Data Center Backlash. The Backlash Is Still Real.Getty Images Filed for Bankruptcy. Can You Prove You Licensed Your Book’s Images?Fluff Words: Cut Them From Your Prose, Keep Them in Your DialogueWhere Can Writers Learn Storytelling From Movies? Richard Lowe Publishes 1,226 Film and TV Reviews With Writing Craft NotesWhere Are the Independent Bookstores and Public Libraries Worth Visiting in Tampa Bay? Author Richard Lowe Profiles 44 of ThemWhat Should You Know Before Hiring a Ghostwriter? The Writing King Publishes 57 New Answers, Including What to Do When It Goes WrongWhere Can You Hear Founders and Executives Tell Their Own Stories? Richard Lowe’s Leaders and Their Stories Publishes Every Unscripted Interview With a Full TranscriptAuthor Richard Lowe Publishes Eight Volumes of Enemies of You, a Researched Series on the Forces Working Against Ordinary AmericansThe Jackal (1997) ReviewThe Day of the Jackal (2024) ReviewYour First Novel Is an Apprentice Piece: What Beta Readers and Editors Can’t FixWhen the Cloud Gets Bombed: What the AWS Data Center Strikes Teach About BackupsHuman-Written Book Labels Are Gatekeeping With a FeeThe Enshittification of Microsoft Office: Why I Switched to a Free CloneGlobal Encryption Day: The Padlock Every Writer Depends OnWriting Your Worst Moments in a Memoir: Show the Evidence, Skip the VerdictHow to Register a Copyright for Your Book (and What Doesn’t Count)Your AI Chats Aren’t Private: Deleted ChatGPT Logs in CourtThe Board Seat Scam: A 419 Letter in a Business SuitI Joined the Science Fiction Book Club 30 Times
The Writing King Your Ethical Ghostwriter. Your Story, Done Right.

← All Case Studies

Case Study

The Coaching Method Guide: Step-by-Step Techniques for Achieving Success

Project at a Glance

  • ► Client: Anonymous Australian coaching business owner
  • ► Project: Guidebook outlining coaching methods and steps for success
  • ► Duration: 5 months (project paused due to time and financial constraints)
  • ► Result: Partially completed manuscript with a clear structure for a practical guide
  • ► Use Case: Client education, coaching methodology, business development
  • ► Location: Australia

The Coaching Method Guide: Step-by-Step Techniques for Achieving SuccessCase study summary. The client: Australian coach with her own proven methods. The book: A practical guidebook to her coaching method, about 25,000 words, 5 months, paused. The result: Partial manuscript with a clear structure, already in use. What the book did: a key tool for onboarding new clients; raised her reputation as a thought leader; used for marketing and with current clients; can grow into a course or workshop.A coaching guide, even unfinishedClient, book and result at a glanceTHE CLIENTAustralian coach withher own proven methodsTHE BOOKA practical guidebookto her coaching method,about 25,000 words5 months, pausedTHE RESULTPartial manuscript witha clear structure,already in useWhat the book didA key tool for onboarding new clientsRaised her reputation as a thought leaderUsed for marketing and with current clientsCan grow into a course or workshop
The Coaching Method Guide: Step-by-Step Techniques for Achieving SuccessCase study summary. The client: Australian coach with her own proven methods. The book: A practical guidebook to her coaching method, about 25,000 words, 5 months, paused. The result: Partial manuscript with a clear structure, already in use. What the book did: a key tool for onboarding new clients; raised her reputation as a thought leader; used for marketing and with current clients; can grow into a course or workshop.A coaching guide, evenunfinishedClient, book and result at a glanceTHE CLIENTAustralian coach with her ownproven methodsTHE BOOKA practical guidebook to hercoaching method, about 25,000 words5 months, pausedTHE RESULTPartial manuscript with a clearstructure, already in useWhat the book didA key tool for onboarding new clientsRaised her reputation as a thoughtleaderUsed for marketing and with currentclientsCan grow into a course or workshop

A paused manuscript that already works for her coaching business.

The Client

The client was an established Australian coach specializing in personal and professional development. She’d spent years perfecting her unique coaching methods and wanted to share them with a wider audience. Her goal was to write a practical guidebook that would teach readers how to implement her proven coaching techniques in their own lives, whether in business or personal growth.

Her coaching methods included step-by-step structures for achieving goals, overcoming obstacles, and building lasting success. She aimed for the book to be practical, clear, and easy to follow for anyone interested in applying her techniques.

The Process

We worked together to develop a guidebook that would outline her methods and provide readers with tangible steps to apply them in real life. We focused on the following areas:

  • Introduction to the Coaching Method: A clear explanation of her philosophy, the foundations of her methods, and what makes her approach unique.
  • Step-by-Step Structure: Practical chapters that broke down her coaching techniques into easy-to-follow steps, designed to help readers take action immediately.
  • Real-Life Applications: Examples and case studies showing how her methods work in different settings (business, personal growth, leadership).
  • Exercises and Reflections: Practical exercises at the end of each chapter to help readers reflect on and apply the concepts covered.

 

The goal was to create something that felt like a personal coaching session, as if the reader were being guided through the process by the author herself.

The Manuscript

The book was designed to be a hands-on, results-oriented resource. At about 25,000 words, the manuscript outlined the core principles of the client’s method while providing clear, practical steps.

The book provided readers with all the tools necessary to transform their goals into concrete actions, with real examples and easy-to-understand instructions.

Afterward

While the project was paused due to time and financial constraints, the existing material has already made a difference for her coaching practice. The client continues to use the partial manuscript as a resource for existing clients and as a promotional tool for potential clients. She plans to complete the book in the future when she can devote the time and resources needed to finish it.

Impact

  • ► Increased client engagement: The book became a key tool in onboarding new clients, showing the client’s coaching methods in a practical way.
  • ► Stronger brand authority: It raised the client’s reputation in her niche as a thought leader, with her unique methods now captured in print.
  • ► Internal and external use: Used both as a marketing asset and a resource for current clients to refer back to as they progressed in their coaching.
  • ► Scalable resource: The client now has a book that can be expanded into a course or workshop for future growth.

Impact Summary

Although the project remains unfinished, the partial manuscript is already proving to be a valuable asset to the client’s coaching business. It’s increased her authority in the field and given her clients a practical resource to apply her methods. When completed, this guidebook will become a central tool for growth and client acquisition.

Thinking About Telling Your Story?

If your expertise deserves to reach a wider audience, the right book can change everything. Let’s talk about what your story could become.

Schedule a ConversationSee All Case Studies

Want a book like this of your own?

Explore Book Coaching and Ghostwriting for Coaches »