What should my book be about is the most important question in the project, and most authors answer it on the wrong criteria, the trendy topic, the one that should be written, the one that covers everything they know. Those…
Hiring a ghostwriter does not erase your time commitment; a serious project still needs thirty to sixty hours of your time across four to eight months, concentrated at specific moments you have to protect on the calendar. Authors who underestimate…
If you are a veteran, especially Vietnam- or Korea-era, the window for your memoir is closing faster than you think. Once you are gone, your children get fragments and your grandchildren get less than that. The memoir is what survives,…
Therapists assume confidentiality makes a book impossible. The constraint is real; the conclusion is wrong. The composite case technique, used by every published therapist from Yalom onward, lets you write authentically about clinical work without betraying a single client. Here…
AI writes like a brochure because it is trained on averages, hitting the common arguments and common conclusions while never risking the one specific thing only someone who lived the work would say. That shallowness is structural, not a few…
Six real questions clients ask me about AI, and exactly how I answer each, not hot takes, but the answers I have refined across hundreds of conversations with people about to spend a year and real money on a book.…
How can you write my book if you don't know my field? Because writing a book and knowing a subject are two different jobs, and almost nobody is good at both. You bring the expertise through interviews; I bring the…
Nobody reads anymore is the most confident wrong thing people say about books. Roughly three-quarters of American adults read one in a given year, a figure Pew has tracked as basically flat for over a decade, with print still leading…
A revenge memoir is a bad idea for the writer and a worse one for the ghostwriter. I once turned down a former mob informant who wanted to name names and settle scores, then promised to keep my role secret,…
You cannot save an AI-written book by sprinkling humanity on top, swapping out robotic phrases, dropping in a personal story, because the deadness is in the bones, not the surface. If you used AI and suspect it shows, you are…
I have forty-six translations of my books across six languages, and never paid a dollar up front, they cost only a slice of royalties. For most authors the honest answer is yes, translate, because the barrier to trying is almost…
A free consult and a paid Book Discovery Intensive do two different jobs. The free call tells you whether you might want to work together; the Intensive proves whether the book will actually happen, because you leave with a real…