A Holiday Made of Words
Valentine’s Day runs on writing. The card, the note, the words for someone you love. Most people buy the pre-written version because saying it yourself is hard.Share on X
Valentine’s Day falls on February 14. Strip away the flowers and chocolate and what’s left is a holiday built almost entirely on writing.
The holiday runs on words. The card, the note, the message you’re supposed to write to someone you love. Most people don’t write it. They buy a card with the words already printed inside, because finding their own words for something that important is hard. Greeting card companies built an entire industry on that difficulty, on the fact that people will pay to have their feelings expressed for them.
I understand the impulse. Writing about love is difficult. But the bought card is also a small surrender, handing the most personal message you’ll send all year to a stranger who wrote it for a million people at once.
Why the Love Letter Is Hard
Writing about love is hard because the words are worn smooth. “I love you” has been said a billion times. Making it work means finding the specific.Share on X
Love is one of the hardest things to write about well because the words are all worn smooth.
Every phrase for love has been used a billion times. “I love you,” “you mean everything to me,” “you complete me,” all true, maybe, and all completely flat from overuse. A reader, or a sweetheart, feels nothing reading a phrase they’ve seen ten thousand times. That’s the trap of the greeting card. It reaches for the universal and lands on the generic, and generic is the enemy of feeling.
The way out is the same as in any good writing: get specific.
Not “I love you,” but the particular thing only the two of you’d understand. The exact moment, the small detail, the private joke, the thing they do that nobody else would notice. Specificity is what makes writing about love land, because it proves you’re writing about this person and not just performing the idea of love. A real note about one real thing beats a beautiful generic line every time.
The Card Writer’s Secret
There’s a professional angle here too, and it surprises people. Writing greeting cards is hard work, and it’s a real writing niche.
Saying something true and warm in a handful of words, in a way that feels fresh after a century of cards, is difficult copywriting. The good ones make it look effortless, and that’s why it’s not.
If you’ve ever struggled to write three sentences in a Valentine’s card, you’ve brushed up against how hard short-form emotional writing is. It’s the same skill, scaled down, that makes any writing about feeling work.
So Valentine’s Day is, underneath the marketing, a writing holiday. It asks you to put love into words, one of the oldest and hardest assignments there is.
How do you spend Valentine’s Day?
Write the note yourself. That’s the whole assignment, and it counts for more than the gift.
Skip the pre-written card, or buy one and then ignore the printed words and add your own.
Write about one specific thing. The time they did the small thing nobody else noticed. The particular reason they matter to you, stated plainly, in your own words. It doesn’t have to be poetry. It has to be true and specific, and that beats eloquent every time. The flowers will wilt and the chocolate will be gone by Friday. The words, if they’re real, are the part that gets kept.