Critical ThinkingAcross 54+ ghostwritten books, mostly nonfiction, I have had to catch logical fallacies the authors never saw, and that is no insult to them. They are experts in their fields; expertise and watertight reasoning simply are not the same thing.…
BloggingYour website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Best SellerCoaching clients almost all open with the same question: how do I get more readers? They want a marketing secret, a better category, more social posts. The real answer is duller and more useful: make the book so good at…
Book MarketingMost LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Artificial IntelligenceEveryone knows AI hallucinates, inventing facts from nothing. The worse problem nobody talks about: it takes the real, accurate information you gave it and distorts it back to you, rounding your numbers, swapping details, inflating claims, shifting timelines, all delivered…
FictionTone is not what you write; it is how the reader feels while reading it. Two writers can report the identical event and leave readers in completely different moods, one amused, one unsettled, with no change to the facts. After…
Writing LessonsA writing professor once told me, to my face, that I would never be any good. I believed him for decades, and it kept me from writing far longer than I want to admit. The voice never fully shuts up,…
PoliticsA political speech is meant to inspire; when it fails, it can erase years of work in seconds, replayed endlessly, fueling ridicule and bleeding trust. Some of these gaffes are funny, some offensive, but all prove the same point: in…
GhostwritingThe political books that move elections do not read like policy papers; they read like someone who gets what you are going through and has a plan, the policy wrapped in story, conviction, and direct address. After 54+ books in…
PoliticsThe greatest political speeches run on the same handful of devices, emotional appeal, repetition, collective language, a timed crescendo, because that is how humans actually take in persuasion: feeling first. What most figures miss is that every one of these…
GhostwritingYou already work with ghostwriters; your speeches are drafted by people who capture your voice and hand you text to deliver as your own, the way Sorensen shaped Kennedy and Favreau shaped Obama. A book is that same collaboration at…
PoliticsNothing loses a reader faster in a political book than campaign-ad language, the sweeping promise, the slogan that means nothing. Voters have heard it and been let down, and a book that reads like a stump speech gets treated like…
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