Book MarketingRight now, Google your name plus your expertise. A buried LinkedIn profile, or nothing? Now Google a published competitor and watch them own page one, book listings, media, speaker profiles. That is the Google Test, and you likely just failed…
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GhostwritingI became a ghostwriter because of my grandfather, a Navy cook who spent three years and four months as a prisoner of the Japanese. At seventeen I asked him about the war, and over a few Christmas visits he told…
Critical ThinkingA character who cannot see past their own certainty is a gift to a novelist, because that blindness drives conflict and sets up revelation. After a whole series on real echo chambers, here is the craft turn: how to write…
WritingStudies suggest, many believe, it could be argued, weasel words slither through your writing sounding professional while quietly hollowing out everything you say. The name comes from the weasel's trick of draining an egg and leaving the shell intact, which…
Critical ThinkingThe evening news used to be a guy in a suit telling you what happened and signing off, and that's the way it is. Now it is a team sport, built less to inform you than to confirm which side…
Artificial IntelligenceEven the best human writers now risk being flagged as bots because of a few words. Certain phrases scream AI because language models overuse vague, impressive-sounding abstractions. Here are 40 of the worst offenders and what to use instead.
Book MarketingPicture the world's biggest library, where the librarian returns with ten perfect answers tailored to your history, location, device, and mood. That is Google, convenient, efficient, and not remotely objective, quietly handing you what you already want to hear. Here…
Critical ThinkingIf anyone could escape an echo chamber, surely it would be the professors and researchers who put critical thinking on their business cards. Yet some of the most airtight, inbred bubbles on earth live inside academia, because intelligence does not…
WritingYou sit down to write and nothing comes. You type a sentence, hate it, delete it, and try again. Writer's block is not laziness or lack of talent; it has specific causes, and once you can name yours, you can…
FictionI never sat down with Campbell to map stages, yet every memoir I have ghostwritten follows the Hero's Journey anyway, because real lives already do. The call, the ordeal, the return: they are buried in the material, waiting to be…
WritingA dictionary is not a spelling crutch you outgrew in school. It is the tool that separates a writer who means exactly what they say from one who reaches for the closest word and hopes. Here is why it is…
FictionFalling into bad writing habits is easy; recognizing them is harder. Most writers know the obvious ones, but dozens of subtler habits creep in unnoticed. Here is a working checklist by category, with examples, so you can spot each one…
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