Bard Press is a small independent American publisher based in Texas that specialises in business books, working with a deliberately small list on the principle that a handful of titles given full attention outperform a larger catalog.
It is best known for Jeffrey Gitomer's Little Red Book of Selling, published in 2004, and for the color-coded series of companion volumes that followed it, along with The ONE Thing by Gary Keller and Jay Papasan.
The house is unusual in the business category for its involvement in the design and marketing of individual titles, and several of its books have sold in numbers that larger publishers would consider substantial.
Jeffrey Gitomer
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