The Ghostwriter and the Tennis Legend | How Open Changed Celebrity Memoirs

This entry is part 7 of 8 in the series Write a Bestseller

In the early 2000s, J.R. Moehringer was a Pulitzer Prize-winning journalist who had just published his own memoir, The Tender Bar. Andre Agassi was nearing the end of a tennis career that had taken him to the top of the sport and nearly destroyed him along the way. He wanted to write a memoir, but not the sanitized kind athletes usually produce. He wanted the real version, the one that included hating tennis, the abusive father, the drug use, the self-destruction.

Agassi read The Tender Bar and recognized something in Moehringer’s writing. Here was someone who understood complicated childhoods and messy truths. Agassi reached out. Moehringer turned him down. More than once.

Eventually Moehringer agreed, and what followed was one of the most intensive ghostwriting collaborations on record. Moehringer moved to Las Vegas, settling a mile from Agassi’s house, and lived there for two years. The two spent over 250 hours together in sessions that Moehringer later described as resembling psychoanalysis. Agassi opened up about his childhood, his strained relationship with his father, his internal war between his talent for tennis and his desire to escape it.

Moehringer’s approach was total immersion. As he told NPR, “When you’re writing a memoir the trick, I think, is to treat yourself as a character … to distance yourself from yourself. You write about yourself in the first person, but you think about yourself in the third person.” He also had the advantage of direct access. “I had the wonderful perk of being able to call him, sit down with him, every time I came to something and didn’t know what it looked like or smelled like.”

The result was Open: An Autobiography, published in 2009. It became a global bestseller and is still widely considered one of the greatest ghostwritten books ever produced. Critics praised it for its raw honesty. Fans were stunned to learn that one of the most famous athletes in the world had spent most of his career despising the sport that made him famous.

The book worked because Agassi was willing to go where most memoir subjects refuse to go. He admitted to drug use. He admitted to hating tennis since childhood. He admitted the “Image Is Everything” persona was exactly that, a persona. And Moehringer had the skill to shape those admissions into something that read like literature, not confession.

What happened after publication tells you something about the nature of ghostwriting. Moehringer had insisted his name not appear on the cover. “The midwife doesn’t go home with the baby,” he told the New York Times. “It’s Andre’s memoir, not our memoir.” But when Agassi appeared on a late-night talk show and the host praised the writing, Moehringer found himself yelling at the television. “Say my name. Say my f**king name.” He regretted the outburst almost immediately, calling it a lesson in his own creeping narcissism. It drove him back to writing his own books and away from ghostwriting, at least for a while.

That pull didn’t last. Agassi later recommended Moehringer to Nike founder Phil Knight, leading to Shoe Dog in 2016. After that came Spare, Prince Harry’s memoir, which became the fastest-selling nonfiction book in UK history. In each case, Moehringer brought the same method: total immersion, unflinching honesty, and the discipline to disappear behind someone else’s voice.

The Agassi collaboration set the template. It proved that a ghostwritten memoir could be taken seriously as literature. It proved that authenticity sells better than polish. And it proved that the best ghostwriters do not put words in their client’s mouth. They pull the real words out.

Sources

Frequently Asked Questions

Who ghostwrote Andre Agassi’s memoir Open?
J.R. Moehringer, a Pulitzer Prize-winning journalist and author of The Tender Bar. Moehringer moved to Las Vegas for two years and spent over 250 hours with Agassi to write the book. He insisted his name not appear on the cover.
How did Agassi and Moehringer start working together?
Agassi read Moehringer’s memoir The Tender Bar and reached out to him about collaborating on his own story. Moehringer turned him down multiple times before eventually agreeing to the project.
What other celebrity memoirs has J.R. Moehringer ghostwritten?
After Open, Moehringer ghostwrote Shoe Dog for Nike founder Phil Knight in 2016 and Spare for Prince Harry in 2023. Agassi personally recommended Moehringer to Knight for the project. Spare became the fastest-selling nonfiction book in UK history.
Why is Open considered one of the best ghostwritten books?
Open broke the mold of sanitized celebrity memoirs. Agassi admitted to hating tennis, using drugs, and struggling with self-worth throughout his career. Moehringer shaped those raw admissions into writing that critics compared to literary fiction rather than typical sports autobiography.

Ready to share your story with the world? A professional ghostwriter can help you tell it the way it really happened. Schedule a free consultation and find out what your book could become.

📝 Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

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