The ADHD Marketer
Marketing With the Brain You Have
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The problem was never my brain. It was using somebody else’s operating system. BUY FROM INGRAMSPARKAMAZONKOBOREAD A CHAPTERTABLE OF CONTENTS 156 pages · Paperback ISBN 978-1-946458-45-2 · ebook ISBN 978-1-946458-77-3 |
| 156Pages | 22Chapters | 10+Years marketing with it | 0Personality transplants required |
The problem was never my brain. It was using somebody else’s operating system.
If you have ADHD, autism, anxiety, or you’re simply an introvert, you’ve been told marketing requires things you don’t have. You need to be naturally social. You need to love networking. You need to juggle six projects without losing the thread. You need to take rejection like it costs nothing.
That’s all nonsense, and it’s nonsense with a specific cause. The best practices and proven systems the industry sells were designed by and for neurotypical brains, and they assume a kind of attention and appetite that a great many capable marketers don’t have.
My hyperfocus meant I did more research on a client than most marketers ever do. My anxiety made me unusually good at finding the thing that would go wrong before a campaign launched. My introversion built real one-to-one relationships instead of a stack of business cards.
| Trait | What it did for the work |
|---|---|
| Hyperfocus | More research on a client than most marketers ever do |
| Anxiety | Found what would go wrong before a campaign launched |
| Introversion | Built real one-to-one relationships, not a stack of business cards |
I’ve marketed as a freelancer, inside agencies, running in-house teams, and for my own books, all of it with this brain. You don’t need to repair yourself to be good at this. You need to stop running software written for somebody else.
The networking approach from The ADHD Marketer, built for limited social energy.
What is inside The ADHD Marketer?
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Your brain at work
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Setting up
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The work
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Sustaining it
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Who should read The ADHD Marketer?
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Read it if
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Not for you if
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Why did I write The ADHD Marketer?
Richard Lowe, the Writing King
Over a decade marketing with ADHD, anxiety and introversion, as a freelancer, inside agencies, running in-house teams, and for my own books. I built a ghostwriting and book coaching business without pretending to be neurotypical. Everything here’s what worked for the brain I have.
► Behind the Book: The ADHD Marketer
How this one got written, what went wrong, and what got cut.
► Every Marketing Book Assumed I had a Normal Brain
One story from behind this book.
What do people ask about The ADHD Marketer?
Also in The ADHD Series
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Faith With a Brain That Won’t Sit Still |
You do not need to fix your brain to be good at this
You need to learn how to run it properly.
BUY FROM INGRAMSPARKAMAZONKOBOREAD A CHAPTERTABLE OF CONTENTS
Paperback and ebook.
A chapter
The ADHD Marketer
Traditional networking advice assumes you’re social, enjoy meeting strangers, and can work a room full of people without breaking a sweat. Show up, shake hands, collect business cards, follow up within 24 hours. Simple.
If you’re neurodivergent, this approach to networking feels like social torture. Large groups drain your energy. Small talk feels pointless. You forget to follow up because your executive function dropped the ball. The whole performance leaves you exhausted for days.
But networking is unavoidable in marketing. Relationships drive referrals, partnerships, and opportunities. You need strategies that build genuine professional connections without requiring you to become someone you’re not.
The networking advice to “attend everything and meet everyone” is terrible for neurodivergent brains. You don’t have unlimited social energy, so you need to invest it strategically.
Start by identifying your ideal networking targets. Who are the people that could help your business grow? Who shares your professional interests and could become genuine collaborators? Focus your limited networking energy on these people instead of trying to connect with everyone.
Look for industry groups, not generic business networking organizations. General networking groups attract every type of business owner and the conversations rarely go deep enough to be useful. Industry-specific groups attract people who share your professional context and interests, making conversations immediately more valuable.
Join online communities before attending in-person events. Facebook groups, LinkedIn communities, Slack channels, and industry forums let you build familiarity and relationships at your own pace, without the pressure of real-time social performance. By the time you meet people in person, you already have a foundation.
Seek out smaller, more focused gatherings instead of large networking events. Mastermind groups, intimate workshops, and small meetups allow for genuine conversation instead of the surface-level connection that large events produce. You’ll make better connections with five people in a focused setting than with fifty people in a crowded room.
Table of contents
The ADHD Marketer
- Preface
- Introduction
- What Actually Works for ADHD Marketers
- If You’re Autistic and Marketing
- Introverts in Loud Marketing Spaces
- The Anxiety/Perfectionist Marketer
- Your Workspace Setup
- Time Management That Doesn’t Suck
- Project Management for Chaos Brains
- Communication Systems
- Using AI to Amplify Your Neurodivergent Brain
- Content Creation for Hyperfocusers
- Data and Analytics for Pattern Brains
- Social Media Without Overwhelm
- Campaign Strategy for Systems Thinkers
- Networking Without Wanting to Die
- Client Management
- Career Moves
- Freelancing for Neurodivergents
- Agency Life Survival
- In-House Marketing
- Essential Tools
- Your Personal System
- Conclusion