Jeff Hassemer is a marketing veteran with over 30 years in the marketing tech space. His career spans from the early days of direct mail to helping build some of the first digital and email marketing tools, and he now focuses on empowering small businesses with practical, trust-based marketing strategies.
LinkedIn: https://www.linkedin.com/in/jeffhassemer/
Host: Richard Lowe | Guest: Jeff Hassemer
Summary
Richard Lowe sits down with marketing veteran Jeff Hassemer for a straightforward conversation on what truly drives effective marketing for small businesses and solo professionals.
Jeff shares his journey from the early days of direct mail to helping build some of the first digital and email marketing tools, and now focusing on empowering small businesses. They discuss the difference between marketing and sales, the importance of building trust and awareness, and why consistency, authenticity, and generosity are the golden rules of modern marketing.
The conversation covers why most people confuse marketing with sales and what that costs them, how buyers behave differently after 2020, and how to use AI in marketing without sounding fake. Jeff explains why content that triggers the “uncanny valley” gets ignored and what ghostwriters, consultants, and high-trust professionals must do to win clients today. Richard shares how he uses podcasting to build a long-term lead engine and what AI told him to do differently.
Whether you’re a small business owner, a creative, or a solo entrepreneur, this episode offers practical takeaways on building a brand people trust without sleazy sales tactics.
Find Richard Lowe at TheWritingKing.com.