Matt Biggar is a business coach who has been working in the online space since 2017. His coaching philosophy focuses on supporting both the internal and external world of his clients, providing clarity on what’s right and how to leverage it rather than focusing on problems. He and his wife run the business together.
Host: Richard Lowe | Guest: Matt Biggar
Summary
Richard Lowe interviews business coach Matt Biggar about custom coaching solutions, AI as a business tool, and relationship-first sales philosophy.
Matt’s coaching approach stands apart from one-size-fits-all programs. After burning out on YouTube and navigating multiple business pivots, he discovered that most people don’t need to be told what’s wrong with their business. They need clarity on what’s right and how to leverage it. Richard shares his frustration with coaches who immediately focus on problems rather than helping clients figure things out themselves.
Richard describes creating a committee of 12 famous advisors using Claude, including Tony Robbins and Attila the Hun, to help solve business problems. They were just as obnoxious on Claude as they are in real life. When one advisor got too abrupt, Richard simply removed him and added someone else. Matt uses AI for ideation, brainstorming, feedback, and refinement, but doesn’t let it replace his voice. He’s created a custom GPT trained on their brand voice, tone, and values.
Matt’s most powerful insight centers on trust-based sales systems built on how he wants to be sold to. Since AI emerged, more trust is required, especially for high-ticket services. His approach focuses on alignment over objection handling, maintaining meaningful connections with 100 key people through a relationship tracker, and celebrating existing clients rather than constantly chasing new ones through ads.
The conversation covers overcoming perfectionism and fear, with Matt sharing a story from his electrician days about climbing a 300-foot crane because he didn’t want to be judged. He credits Atomic Habits as essential reading, with almost 3,000 consecutive days of meditation after implementing its concepts. He also shares his three-year journey overcoming alcohol addiction.
Both agree that AI is the least common denominator and should enhance authentic communication rather than replace it.
Find Richard Lowe at TheWritingKing.com.