Strategies for getting your book into readers’ hands. These articles cover launch planning, platform building, audience development, and the promotional tactics that actually move copies, drawn from real results across 54 ghostwritten books.
Book MarketingA client of mine is promoting his book on LinkedIn, his website, and YouTube. We are still writing it. The launch starts during the writing, and the plan came from a fifteen-minute break in an interview session.
Book MarketingAlex M H Smith argues that marketing stopped working because everything got easy, and that the fix is to make yours harder, more tedious and more expensive. The diagnosis is right and the prescription confuses a proxy for the mechanism.…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingA training crawl is a machine reading your site to teach a model, and it may never send you a human being. A live query is a person asking a question right now. Only the second one is traffic.
Book MarketingAn AI writes the average of what everybody else wrote, which makes it structurally incapable of producing a profile that stands out. Use it as an advisor and never as the author.
Book MarketingFour guests from unrelated fields arrived at the same conclusion within weeks: AI works when it removes drudgery and fails when it removes the person. Applied to books, that line is easy to draw.
Book MarketingTampa Bay runs a real literary calendar: a free four-day international book fair in Ybor City, an antiquarian fair, a university festival, and three community events built around local authors.
Book MarketingWriting at the beach mostly does not work, and the failures are predictable. What the coast is good for is the other half of the job: the thinking and the deciding.
Book MarketingTampa has better rooms to work in than Pinellas does, distributed differently: a bookstore in an 1891 stable, a university library, a 1926 movie palace, and the historic district. The trade is that Tampa costs you a drive.
Book MarketingSafety Harbor has more workable places to write than towns four times its size. The library for long stretches, the waterfront for the stuck paragraph, Philippe Park for the structural think.
Book MarketingThe Poynter Institute owns the Tampa Bay Times, because Nelson Poynter willed it to them so no chain could buy the paper. It is also where much of the modern craft of nonfiction writing was taught and written down.
Book MarketingFor fifty years in Ybor City, cigar workers paid a man out of their own wages to sit on a platform and read novels aloud while they worked. They elected him, voted on the books, and struck when the owners…
Book MarketingA man built an eight-story pink hotel on St. Pete Beach because a woman in Spain was forbidden to marry him. It opened in 1928, three hundred percent over budget, and the Fitzgeralds spent a week there in 1930.
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