Articles on using LinkedIn effectively for professional positioning and networking. Covers profile optimization, content strategy, and platform-specific tactics for building authority and generating business opportunities.
That your LinkedIn account has been restricted notice is a gut punch, because for most professionals the platform is where expertise lives and prospects gather. When it goes dark, so does all of that. Drawing on decades in computer operations, here is why it happens, how to recover the account, and how to prevent a repeat.
Most LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it actually sets you apart instead of blending in.
Every client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in under a week, so I know it, and I know how much of the standard advice is now dead weight. Here is the minimum that actually works for authors.
I used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 300 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago. The platform worked then and is brutal now. Here is why LinkedIn stopped working for lead generation, and what to do instead.
A layoff makes the ground vanish: one day a title and a team, the next a kitchen table and a question. I have worked with clients in exactly that spot, suddenly holding severance and time. Here is why that unwelcome gap is the moment to fix your LinkedIn and finally write the book you kept postponing.
Before anyone reads your bio or looks at your work, they see your face, and they judge it in milliseconds. That snap impression is hard to undo. After building more than 300 professional profiles, here is why the profile photo carries more weight than almost anything else online, and how to get yours right.
Marketing gurus swear LinkedIn recommendations matter; no client has ever told me one brought them to me, and I never read anyone else’s. They sit buried below where people scroll. Yet I still request and write them, because a complete profile reads as credible. Here are seven tips for recommendations worth the effort.
LinkedIn Learning packs thousands of courses, and its real advantage is that finishing one shows up as a credential on your profile. The danger is badge-collecting, watching passively and learning nothing. Here is how to get genuine value: start from your skill gaps, engage actively, and make completed courses visible where they count.
Watched your LinkedIn reach collapse in late 2025? The algorithm shifted, and most advice from 2023 and 2024 now works against you, posting constantly, hashtag-chasing, perfect timing, all dead. Here is what genuinely moves reach in 2026: saves, dwell time, visible expertise, and substance over volume.
LinkedIn Premium spans roughly $30 to $100 a month across several tiers, each aimed at a different user, the job seeker, the recruiter, the salesperson. The free version covers basic networking perfectly well. Here is what each tier actually gives you, who genuinely benefits, and who is paying for features they will never touch.
A single viral post can multiply your LinkedIn reach overnight, but virality here is not luck, it is structure, timing, and instinct working together. For anyone building a brand or pipeline, the platform is too important to leave to chance. Here are ten proven strategies for writing posts that actually take off.
Your bio gets about three seconds before someone decides whether you are worth following. Most people waste those seconds describing themselves the way everyone else does. Here are ten tips, drawn from rewriting bios for hundreds of professionals, on what to say so the right people stay.
What separates a LinkedIn profile that opens doors from one that sits ignored? In this conversation with host Rochel Marie Lawson, I break down the mistakes most professionals make and the practical moves that turn a profile into a branding tool people actually notice.
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