The Parts of Writing a Book Nobody Warns You About
You will hate one chapter for no good reason. Somebody else will know your career better than you do. The hardest week is the one after the manuscript is finished.
Tag: Ghostwriting (Page 6)
DefamationThe Book I Turn Down
Some books I turn down in the first conversation. The revenge memoir has a sound: I am a victim, I am a victim, I am a victim. It fails on the page and in court, and sometimes a better book…
Book CoachingThe Coach and the Cover
A coach hired me to write the book he could hand people who asked what his coaching was about. The goal shaped the writing, then the cover, then the promotion. A book with a job gets done well.
GhostwritingJoe Sent Me a Podcast About the Golden Rule
Joe Rockey sent me an episode of the H2H Experiment that takes apart the Golden Rule as leadership advice. The same failure is why most ghostwritten books sound wrong. Voice capture is the Golden Rule turned inside out.
Book LaunchPromoting a Book That Does Not Exist Yet
A client of mine is promoting his book on LinkedIn, his website, and YouTube. We are still writing it. The launch starts during the writing, and the plan came from a fifteen-minute break in an interview session.
AI WritingShe Bought a Manuscript an AI Wrote
A new client arrived with 45,000 words she had bought from an AI service. She still hired a ghostwriter, because the tool never supplies the material. The story was in her. The manuscript was around it.
For Executives & ProfessionalsYou Interviewed the Salesperson. A Stranger Wrote Your Book.
At a ghostwriting agency you interview the salesperson. Then a writer you never met gets assigned, sometimes several. The relationship with the person who writes your book ranks second only to the goal.
Book MarketingThe Accountant Who Loved His Book and Was Still Disappointed
An accountant hired me, loved the finished book, and felt disappointed anyway. Underneath his vague goal were three real ones that fought each other. Most goals do not go together.
GhostwritingThe Policy Memoir That Became a Night
A former government official hired me for a policy memoir. What the interviews found was the night he chose to save his family. The book someone describes is rarely the book that is there.
AI SearchNumber Two on the List
A client told me I came up second on the list an AI engine gave him. He hired me anyway. That detail explains how buyers find professionals now, and why a book is the strongest record you can create.
AI WritingThe AI Op-Ed Argument Is Aimed at the Wrong Question
Stanley Druckenmiller used AI to write a Wall Street Journal op-ed and admitted it. The argument that followed was about disclosure, and disclosure was never the question. Ghostwriting settled this a century ago: authorship lives in having the thought, not…
Contracts and AgreementsCan Two Co-Founders or a Couple Write One Book With One Ghostwriter?
Two co-founders, a couple or any two people can write one book with one ghostwriter. Here's how to choose the voice, run the interviews and settle approvals, credit and money before the writing starts.