What a Book Does That a LinkedIn Post Cannot
A good post reaches more people in a day than most business books reach in a year. The comparison is fair on reach and wrong on everything else.
Tag: Ghostwriting (Page 5)
Authority Through AuthorshipWhat Changes When You Already Have One
The first book was a proof. The second starts with material and a plan, takes less time, and does something commercially that the first one could not.
Authority Through AuthorshipWhat a Book Does for a Price You Want to Raise
Price is a claim about value and you have no evidence a stranger can check. Everything supporting your number lives inside the experience of people who already worked with you.
Authority Through AuthorshipWhat Happens When You Disagree With a Chapter
A draft arrives and something is structurally wrong with it. That moment decides more about the project than anything before it.
Authority Through AuthorshipWhy Your Book Should Exclude People
A book that speaks to everybody in your field reaches nobody in it. Excluding people is not a cost of writing a good book. It is the mechanism.
Authority Through AuthorshipWhat Happens in a Room When Somebody Has Read You First
The usual first meeting spends its opening stretch on positioning that both parties know is throat-clearing. Somebody who read your book skips it and opens with the specific version of their problem.
Authority Through AuthorshipWhat You Get From a Book Nobody Buys
A book of mine sold poorly and has been quietly useful for years. Sales is the number everybody reaches for and it is close to irrelevant for most professionals.
Authority Through AuthorshipWhat Your Book Has to Survive After You Send It
A book has to survive your job title changing, a sentence travelling without its paragraph, a competitor publishing something similar, and being handed to the wrong reader.
CybersecurityThe Audit That Lasted a Decade
Steve Levinson spent a decade auditing the systems I ran at Trader Joe's, then endorsed Family Cybersecurity. That is what earned expertise looks like on a page, and why a technical book needs a writer who was in the room.
GhostwritingFifteen Minutes in the Middle of an Interview
Halfway through an interview session I stop and ask a question that has nothing to do with the chapter: are we still meeting the goal? That break is the difference between a ghostwriter and a manuscript vendor.
Book LaunchThe Most Common Way a Book Dies
Books die three ways, and none of them involves the draft. The client goes silent. The finished manuscript never comes out. The book publishes and nothing happens. All three were decided in the first conversation.
Authority Through AuthorshipThe Consultant Who Wanted a Business Card
A consultant asked me for a book he could hand people. Not an argument, a credential. He got it, and nobody read it, and it did nothing for him.