Vanity Metrics vs. Conversion Metrics for Authors
50,000 views and 12 book sales. Why authors track the wrong numbers and how conversion-focused marketing changes everything.
Practical guidance on using WordPress for website management, including themes, plugins, performance optimization, and the content management strategies that keep a professional site running smoothly.
50,000 views and 12 book sales. Why authors track the wrong numbers and how conversion-focused marketing changes everything.
Every WordPress tutorial says it’s easy. Nobody mentions plugin conflicts, mobile disasters, and update anxiety. Here’s what building a website actually takes
I once accidentally told every search engine to ignore my entire website. One wrong line in robots.txt. Here’s how to configure it correctly and avoid disasters
My hosting company vanished overnight and took 2 years of content with it. Here’s the backup strategy that would have prevented everything, and how to set it up
Your web designer wrote your website copy and it shows. Crappy template language is costing you customers you’ll never know about. Here’s how to fix it.
I get asked about Gravatars constantly. It’s a profile image linked to your email that follows you across the web. Here’s what it is and how to set it up.
If this sparked something, let's talk about turning your expertise into a finished book.
50,000 views and 12 book sales. Why authors track the wrong numbers and how conversion-focused marketing changes everything.
Every WordPress tutorial says it’s easy. Nobody mentions plugin conflicts, mobile disasters, and update anxiety. Here’s what building a website actually takes
I once accidentally told every search engine to ignore my entire website. One wrong line in robots.txt. Here’s how to configure it correctly and avoid disasters
My hosting company vanished overnight and took 2 years of content with it. Here’s the backup strategy that would have prevented everything, and how to set it up
Your web designer wrote your website copy and it shows. Crappy template language is costing you customers you’ll never know about. Here’s how to fix it.
I get asked about Gravatars constantly. It’s a profile image linked to your email that follows you across the web. Here’s what it is and how to set it up.