Tag: Owned Media

Your website, your email list, your book: the channels no algorithm can take away. These articles cover building owned media that compounds instead of chasing rented reach on social platforms.

A retro computer monitor displays a simple HTML webpage with a tiled background pattern and hit counter, representing theAEO

The Web Used to Be Ours

The old web was better, or it was always chaos, both takes miss the point. The early web was built by individuals, and discovery ran on human curiosity rather than corporate budgets. Then money took over: SEO buried the little…

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