What it takes to write a business book that does real work: generating clients, credibility, and conversations rather than gathering dust on a shelf.
Business BookBefore the full manuscript, I write one chapter, send it over, and ask a single question: does this sound like you? Not is it accurate, not is it well-written, does it sound like you. Voice is what makes a ghostwritten…
Business BookI turn down more projects than I take, because after fourteen years I have learned the wrong client costs more than no client. When Joe Rockey came to me about a business book, I already knew him through Eliances and…
Business BookThe biggest mistake ghostwriters make is starting too soon. Before I write a single word, I interview the author across multiple recorded sessions, more than twenty prepared questions plus all the follow-up, not to learn their field but to capture…
Business BookMost business books fail at their real job, not selling or reviews, but producing clients, credibility, and conversations with the right people, because the author built the wrong book. There are two kinds: one written for the public, and one…
Business BookPeople picture a ghostwriter having one good conversation and then writing the book. Mine is different. By the time Joe Rockey and I finished, we had spent the equivalent of a full workday across multiple structured sessions, and the reason…
Business BookA business book's title is the first argument it makes, the concept the author attaches their name to in every conversation for as long as it is in print. Finding the right one for Joe Rockey's book took several candidates…
Business BookMidway through discovery, almost every client asks the same thing: how much of this actually goes in the book? It is the right question, and the answer shapes the whole second half: principles, not application, share the thinking generously and…
Business BookThe interviews are done and the knowledge base is built, and now comes the hardest part: turning all of it into a structure that holds. An outline for a business book is not a table of contents; it is the…
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