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Why a Paid Book Discovery Intensive Beats a Free Consult

TL;DR: A free consult is a conversation about whether we’d work well together. The paid Book Discovery Intensive is the first stage of your book: six to ten hours of interviews, a summary of your material, an outline you approve and a finished first chapter. If you go ahead with the full project, the fee applies to it.

If you freeze the moment you hear what full ghostwriting costs, a free consultation won’t get you past it. It’s a conversation about whether we’d work well together, and that’s as far as it goes. The Book Discovery Intensive puts a real piece of your book in your hands before you commit to the full project.

That price freeze is the most common moment in any sales call, and it’s rarely about the money. The person wants the book. They’ve wanted it for years. What stops them is that they’re about to hand a stranger a large check and a year of their life on faith. When I bring up the Intensive at that exact moment, not one person has ever turned it down.

What Is a Book Discovery Intensive?

The Book Discovery Intensive is the front end of the real project, done as a standalone.

We sit down for the first six to ten hours of interviews, the same interviews that would open the full book, plus a follow-up session or two. I take all of that and pull it into a single summary. Then we go over it together, so you can see your own material organized in a way you’ve probably never seen.

From there I build an outline you approve, and then I write the first chapter, usually around two thousand words. For more, see the truth about “free stuff” on the internet.

The money isn’t a separate expense. It applies to the cost of the full project if you move forward. So you’re not paying twice. You’re paying for the beginning of your book. You get a finished chapter and a real outline out of it, and you decide from there whether to keep going. If you do, you’re already underway, with the hardest part of any book, the start, already behind you. For more, see Do Ghostwriters Get Paid Royalties? How Ghostwriting Payment Actually Works.

If you don’t, you still own a professional chapter and a map of the full book. That’s more than most people get out of years of meaning to write one.

How the Book Discovery Intensive runsFive steps show the Book Discovery Intensive in order. It starts with six to ten hours of interviews plus a follow-up session or two, which become a single summary reviewed together. An approved outline follows, then a first chapter of about two thousand words, and finally the client decides whether to continue.How the Book Discovery Intensive runs1InterviewsSix to ten hours,plus a follow-upsession or two.2SummaryAll the materialpulled into onesummary wereview together.3OutlineAn outline of thefull book that youapprove.4First chapterUsually around twothousand words, inyour voice.5Your decisionKeep going, orkeep the chapterand the map ofthe book.
How the Book Discovery Intensive runsFive steps show the Book Discovery Intensive in order. It starts with six to ten hours of interviews plus a follow-up session or two, which become a single summary reviewed together. An approved outline follows, then a first chapter of about two thousand words, and finally the client decides whether to continue.How the Book Discovery Intensive runs1InterviewsSix to ten hours, plus a follow-up session ortwo.2SummaryAll the material pulled into one summary wereview together.3OutlineAn outline of the full book that you approve.4First chapterUsually around two thousand words, in yourvoice.5Your decisionKeep going, or keep the chapter and the mapof the book.

The Intensive runs from interviews to summary, outline and a finished first chapter before you decide on the full book.

Something happens in those first interviews that people don’t expect. They come in thinking they know what their book is about. Somewhere around hour four they realize the book they described isn’t the book they have. The good material is somewhere they weren’t looking, a story they almost skipped, a hard year they didn’t think counted.

The summary and the outline are where that gets caught. Seeing your own life and knowledge laid out in order shows you the spine you couldn’t see from inside it. That alone is worth the price for a lot of people, and they haven’t even gotten to the writing yet.

Does the Book Discovery Intensive test the working relationship?

The free consult can’t give you one thing, no matter how good it is.

The good material is somewhere they weren’t looking, a story they almost skipped, a hard year they didn’t think counted.

A book is a long relationship. We work together for months. Thirty minutes on a call tells you I seem reasonable and that’s about it. It can’t tell you what it feels like to sit across from me for hours. To hand me your half-formed thoughts and watch what I do with them. To read a chapter of your own book, in your own voice, that I wrote from your words.

That experience answers the question hiding under the price objection. It’s “can I work with this person, and is he any good.”

The Intensive lets you dip a foot in before you decide to swim.

You see the process. You see results. You find out whether you like working with me. Because price is usually not the problem. The problem is what you don’t yet know. Whether you can work with me. What the process even is. What makes me different from the next ghostwriter, and you have a hundred other questions. None of those get answered by talking. They get answered by working together.

It runs the other way too, and that protects you as much as it protects me. I’m also finding out whether I want to work with you. A ghostwriting project means I spend months inside your head and your story. I need to know you’re reasonable, easy to deal with, and able to communicate like an adult. The Intensive shows me that the same way it shows you whether you trust me.

I’ve never ended a contract, and I think this is a big part of the reason. The screening happens before either of us has signed up for months together, when walking away still costs nobody much.

By the end of it we have both made a real decision instead of a hopeful guess, and a book built on a real decision doesn’t blow up in month four.

There’s a side effect I didn’t design but have come to count on. Somewhere in those interviews, people discover how much actual work a book is. They feel the depth of it, the digging, the precision, the way a good chapter pulls things out of you that you didn’t know were in there.

And the fantasy that they could shortcut all of this with AI dies.

I didn’t argue them out of it. They got close enough to the real thing to understand why a book that sounds like you can’t come out of a machine. You can’t automate the part where a person remembers the thing they’d buried for thirty years.

My take

A free consult tells you I seem reasonable, and it can’t tell you anything more. The Intensive shows you what it’s like to hand me your half-formed thoughts and read a chapter of your own book in your voice. It shows me whether we can work together for months. I’ve never ended a contract, and I think that screening is a big part of why. If you’re serious about the book, skip the hopeful guess and do the work first.

Both Serve You. Only One Proves It.

Free consult versus paid Book Discovery Intensive
Feature Free consult Book Discovery Intensive
Length Thirty to sixty minutes Six to ten hours of interviews, plus a follow-up session or two
Purpose Decide whether we might be a fit Show you the process and real results
What you get A feel for the fit A summary, an approved outline and a first chapter of about two thousand words
Cost Free Fee applies to the full project if you go ahead
Tests the working relationship Barely; thirty minutes says little Yes, in both directions
If you stop there Nothing lost You keep the chapter and a map of the full book

I’m not knocking the free consult. It serves a purpose, and it serves you. It’s thirty to sixty minutes, enough to get a feel for whether we’re a fit, enough for you to judge whether you want to take the next step. That’s its whole job and it does it well, and you should take one before you do anything else.

What I dislike is a free call used as a pressure chamber, where a writer spends twenty-five minutes on flattery and the last five on a deadline to sign. If a ghostwriter needs you to decide on the call, ask yourself what they’re afraid you’ll find out later.

But the free consult is built to help you decide. The Intensive is built to show you. One is a conversation about whether we could make a great book together. The other is the first real evidence that we can, with a chapter to prove it and an outline to follow. When the stakes are a year of your life and the book you’ve been meaning to write for a decade, evidence beats conversation every time. The people who hesitate forever are almost always waiting to feel certain before they start.

The Intensive is how you buy that certainty for a fraction of the full commitment, and it’s the closest thing to a test drive that a book project allows. You wouldn’t buy a car you had never driven or a house you had never walked through. A book costs more than either in time and meaning, and yet people routinely sign for one on the strength of a phone call.

I think it’s wrong to ask anybody to bet a year of their life on a stranger and a hunch, and I’d sooner lose a sale at the end of an Intensive than win one on a phone call.

Schedule a free consultation to discuss your book project.

From the author
The Ghostwriting Advantage by Richard Lowe

The Ghostwriting Advantage
Before you commit to a ghostwriter, know how the work runs. The Ghostwriting Advantage is my book on how to get your book written for you, drawn from more than 54 ghostwritten books.

Frequently Asked Questions

What is a Book Discovery Intensive?
It’s the front end of a full ghostwriting project done as a standalone. It includes the first six to ten hours of interviews plus a follow-up session or two, a summary of all of it reviewed together, an outline you approve, and a finished first chapter of around two thousand words. The cost applies toward the full project if you decide to move forward, so you’re paying for the start of your book.
Is a paid Book Discovery Intensive better than a free consult?
A free consult tells you whether you might want to work with a ghostwriter. The Intensive lets you find out for real, with an actual chapter and outline in hand, before committing to a full project. A book is a months-long relationship, and thirty minutes on a call can’t show you what working together feels like. The Intensive can.
Does the Book Discovery Intensive fee count toward the full ghostwriting project?
Yes. The cost applies toward the full project, so it’s not paid twice. You get the first interviews, a reviewed summary, an approved outline, and a finished first chapter, all of which become the opening of your book if you continue. If you decide not to proceed, you still keep the chapter and the strategy.

About the Author
Richard Lowe, professional ghostwriter

Richard Lowe is a professional ghostwriter and author with 113+ books authored and 54+ ghostwritten. Before writing full time he spent 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe's. He writes nonfiction, fiction and memoir, and works with executives and experts on books that build authority.

More about Richard Lowe →

Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

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