Articles on building and maintaining a blog as a professional tool. Covers content strategy, audience development, and the practical mechanics of turning a blog into a platform that serves your business goals.
Artificial IntelligenceThe old web was better, or it was always chaos, both takes miss the point. The early web was built by individuals, and discovery ran on human curiosity rather than corporate budgets. Then money took over: SEO buried the little…
BloggingYour website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
SEE » The Elephant in the Room: Marketing Your Books and Services series
BloggingOne month after my blog went live, it landed me a $15,000 ghostwriting project, and that was the moment I understood what a blog could do for a service business. This interview, updated for current pricing, tells the full story…
BloggingIf your site is not on the first or second page of results, the traffic simply is not coming. The gap between the bottom and the top is mostly one thing: backlinks. Here is a writer's guide to building them,…
BloggingHARO's death surprised no one watching: Cision rebranded it Connectively, piled on paywalls, and killed the simple email system that had worked for a decade, then shut it down in late 2024. But it is not actually gone. Here is…
BloggingI run two sites, one with 500+ articles and another with 45-plus handbooks and courses, and both quietly generate leads and sell books year-round. None of it was luck. It was blogging, the version that works rather than the version…
SEE » The Elephant in the Room: Marketing Your Books and Services series
BloggingAs an author you should create a blog to promote your brand, but without good SEO its value drops considerably. Here is a complete, tool-by-tool walkthrough: cost, setup, plugins, keywords, on-page and off-page optimization, and link building.
BloggingIf you have ever commented on a blog and gotten a faceless gray silhouette, Gravatar is the fix, a single profile image linked to your email that follows you across thousands of sites automatically. I get asked about it constantly.…
BloggingTurn your blog archive into a published book. Complete system for converting blog content into authority-building books that generate real revenue. Practical,
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