The Writing King: How Ghostwriting Can Boost Your Influence & Authority
Host: Michael Bernzweig
In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Richard Lowe, founder of The Writing King and an expert ghostwriter with over 100 books to his name. Richard shares his journey from Director of Computer Operations at Trader Joe’s to becoming a full-time ghostwriter, recounting how he transformed his passion for storytelling into a thriving business.
He discusses the power of books as credibility builders, explaining how executives, coaches, and business leaders can leverage their stories to differentiate themselves, attract clients, and establish authority in their industries. Richard also provides insights into the biggest mistakes people make when writing a book, why AI-generated books lack authenticity, and how a well-written book serves as a foundation for TED Talks, speaking engagements, and business growth.
Key takeaways include:
- Don’t write for the sake of writing-define your audience and their needs first.
- A book is an investment, not a cost-it can generate press, credibility, and career opportunities.
- AI won’t replace great storytelling-emotion, nuance, and voice make all the difference.
- Marketing is crucial-a book with no marketing plan is destined to fail.
Richard also shares personal anecdotes, from overcoming grief through photography to conquering fears by skydiving and spelunking, making for an engaging and insightful conversation.
Tune in to learn why every leader has a story to tell-and why working with an expert ghostwriter like Richard can make all the difference.