Articles on building a personal or professional brand through strategic content and positioning. Covers how books, articles, and public presence work together to establish the authority that drives business growth.
BrandingFranchise owners hold an asset profile no other business shares: the system, the brand, the repeatable model, and the constant job of selling it to franchisees who could pick a hundred other opportunities. Here are ten specific things a franchise…
BrandingEvery chef who decides to write a book wants a cookbook, and the cookbook is the wrong book. Recipes are a commodity, the market is saturated, and the format does almost none of the work a chef actually needs the…
BrandingAlmost no HVAC, plumbing, or electrical owner has a book, which is exactly why the one per service area who does wins the trust game in that ZIP code. Here is what happened to one home-service company over eighteen months…
Artificial IntelligenceFour business decisions, two paths through each: replace fires the humans and hands the job to AI; augment keeps the humans and gives them AI for the boring parts. Same problem, opposite outcomes, every time. Replace saves money on day…
Artificial IntelligenceKlarna ran the most public AI rollout in business history: 700 customer service workers fired, replaced by an OpenAI chatbot, the CEO claiming AI could do every human job and pocketing $10 million in savings. Two years later he was…
BrandingLogos, color palettes, and taglines tell people what your brand looks like. They say nothing about what it thinks. For an entrepreneur or executive, a book is the one asset that does, and it is more powerful than any visual…
BrandingI have ghostwritten 54+ books, most of them thought leadership books. The ones that attract clients share a structural pattern, and the difference is not writing quality, it is architecture. Here is the structure that produces results.
Book MarketingMost LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingEvery client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in…
BrandingAlmost every client shows up to the first interview with a tidy list, the seven steps, the four pillars, certain the book should showcase the framework their career was built on. I spend the early sessions steering them back toward…
BrandingThe Art of the Deal sold millions, spent 48 weeks on the bestseller list, and made Trump a brand before he ran, and decades later supporters still brought copies to rallies. That is the power of a political book: it…
BrandingClients come to me convinced they need a book. What they usually need is a brand, and the book is how we build it, starting not with writing but with hard questions: who are you talking to, what should they…
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