Anger Gets Six Times the Engagement. The Rest Follows From That.
We saw the warning signs. Facebook was making us depressed, Twitter was making us angry, and we kept using them anyway.
Category: Social Media
Strategies for using social media platforms effectively as professional tools. Covers content creation, audience building, and the platform-specific tactics that turn social presence into business results.
Behind the BookThree Posts a Week and Six Comments a Day. That Is the Whole System.
People expect a system. Three posts a week, six comments a day, keep them short. The difficulty was never the complexity.
SEE » The Elephant in the Room: Marketing Your Books and Services series
Artificial IntelligenceWith SEO There Is Eventually a Big Bang. This Does Not Work That Way.
With SEO there is eventually a kind of big bang. A day arrives when Google decides to rank you. AEO does not work that way.
SecurityInternet Trolls: The 16 Behaviors That Attract Them
Trolls do not choose targets at random; they go where the reaction is, and certain online behaviors light them up like a beacon, from sharing personal stories to correcting people to simply being visible. None of these are wrong. But…
Behind the BookI Set Out to Understand What I Was Watching on YouTube
Comment sections full of people who sounded like they were preparing for a war nobody had formally declared. The view counts were too high for it to be fringe.
BrandingHow a Book Builds Your Brand Identity
Logos, color palettes, and taglines tell people what your brand looks like. They say nothing about what it thinks. For an entrepreneur or executive, a book is the one asset that does, and it is more powerful than any visual…
LinkedInLinkedIn Account Restricted: What to Do and How to Prevent It
That your LinkedIn account has been restricted notice is a gut punch, because for most professionals the platform is where expertise lives and prospects gather. When it goes dark, so does all of that. Drawing on decades in computer operations,…
CybersecuritySocial Media Privacy: What You’re Actually Giving Away
Every like, share, and photo you post is data, collected, stored, analyzed, and frequently sold. Most people know that in the abstract and almost no one grasps it in practice. Drawing on 20 years running enterprise computer operations, here is…
Book MarketingLinkedIn Sucks: Why the Platform Stopped Working for Lead Generation
I used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 100 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago.…
GhostwritingYou Just Got Laid Off: Fix up your LinkedIn And Write Your Book
A layoff makes the ground vanish: one day a title and a team, the next a kitchen table and a question. I have worked with clients in exactly that spot, suddenly holding severance and time. Here is why that unwelcome…
BrandingYour Profile Photo: Why It Matters More Than You Think
Before anyone reads your bio or looks at your work, they see your face, and they judge it in milliseconds. That snap impression is hard to undo. After building more than 100 professional profiles, here is why the profile photo…
CybersecurityHow to Audit Your Social Media | A Cybersecurity Perspective
Most social media audits are about looking professional: clean up the photos, polish the profile. That misses the real risk. Your posts, check-ins, and images are a map for anyone who wants to find you. Here is how to audit…