Technology ghostwriting is a narrow specialty: a writer who can both handle the technical and business material and turn it into a book in the leader’s voice. These articles come from someone who led enterprise transformations for two decades and ghostwrote three digital transformation books for executives. The experience is real, which is why the books are accurate.
Digital TransformationWhen an executive searches for a ghostwriter who understands digital transformation, the real question underneath is simple: will I have to teach this writer my field before they can write my book? Here is the evidence that the answer is…
Technology GhostwritingHe wanted the technical depth in. His goal was the attention of management. We fought it chapter by chapter, and the balance he reached got him promotions and speaking engagements, which is how I learned the battle every technical author…
Digital TransformationMost digital transformation advice assumes you build software. I ran it for a retailer whose actual business was selling things, which is harder and different in ways the advice ignores, your transformation competes with the real business for money and…
Business BooksI ghostwrote three digital transformation books for executives, and it taught me what running transformations never did: each one did it completely differently, at Fortune 500 scale, agile and scrum where I had used waterfall, each with a methodology they…
Change ManagementDo digital transformation in this order: people, process, technology. People first, always, asking what happens to each person, retrained, retired, moved where. Process next, where you often find the process is just broken and fixing it solves the problem with…
Digital TransformationThe hardest part of running technology was never the technology; it was that leadership spoke business while I spoke tech, and neither of us understood the other. I did not grasp how much that cost until the CEO of Trader…
BackupsLegacy systems do not die because your roadmap wants them gone. I kept ancient ones alive for years, including a dead-vendor system on unmaintainable hardware with a database that existed nowhere else, no support, but it ran the business, so…
Change ManagementMost digital transformations fail for an unglamorous reason: poor testing. Everyone checks whether the system works normally; almost nobody tests it under real load or watches what happens when it breaks. I saw systems go live with untuned queries that…
Digital TransformationDigital transformation is plumbing. The buzzword suggests a bold leap; the real work is infrastructure, one component at a time. I led enterprise transformations at a national retailer, and the method that worked was never a big bang, it was…
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