Tag: Endorsements and Blurbs

Book blurbs are the social currency of authority publishing. The economy is real, it has rules, and most first-time authors get the politics wrong. Here is how the blurb system actually works, how to ask, what to do when your dream blurber declines, why fewer-and-better beats mor

A good foreword does three things: it borrows credibility, it pre-positions the book’s argument, and it provides a sales hook. A bad foreword does the opposite of all three. Here is how to choose the right foreword writer, how to ask without sounding desperate, what to do when yo