brandingScott Robertson on Making the Customer the Hero of Your Marketing
Marketing veteran Scott Robertson on making the customer the hero, why nobody cares about your origin story, and branding as emotion.
Tag: branding
branding
brandingDavid Victor: From a Log Cabin to Boston’s Stage and Four Bands of His Own
Rock vocalist David Victor joins Spotlight on Creativity to discuss joining Boston, building four bands, charity concerts, and branding yourself.