The Publishing Series
Sell Your Books
Marketing Without the Hype
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Most book marketing advice is written by people who have never marketed a book. Paperback and ebook · 660 pages · ISBN 978-1-972810-34-7 · book details |
| 660Pages | 4Parts | 15,000Copies in three days | #43In all of Kindle |
The book that sold twelve copies, then fifteen thousand
Most book marketing advice is written by people who have never marketed a book. Gurus who decided book marketing was a profitable niche. Bloggers recycling tips from other bloggers. Coaches who will happily take your money to tell you things that sound good and do not produce sales.
I have been in the indie publishing trenches for over a decade. I have published across multiple genres, run thousands of dollars in ads, built email lists, and launched books that succeeded alongside books that flopped spectacularly. I made every mistake in this book and learned from most of them.
I am not a marketing guru. I am an author who figured out how to market books by doing it badly until I got better at it.
From the preface
In 2013 I quit my job as Director of Computer Operations at Trader Joe’s, packed up, and moved to Florida to make it as a professional writer. My first book was on cybersecurity. I published it, told a few people, and waited. It sold maybe a dozen copies.
I had written a decent book and done nothing to put it in front of the people who needed it.
Then I worked out LinkedIn. I had a cybersecurity book. LinkedIn had an audience of professionals who worried about cybersecurity every day. I stopped waiting and started showing up where my readers already were. Three days later the book had sold 15,000 copies and hit number 43 in all of Kindle.
Not because the book got better. Because I found the channel.
What is inside
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Part I, strategy
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Part II, tactics
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Part III, the harder situations
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Part IV, expanding revenue
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What it does not pretend
The book includes the Facebook ads money I lost, the Amazon advertising landscape that was far more profitable five years ago than it is now, the platform that terminated my account without explanation, and the client who built a launch team through years of relationships before his book existed.
It does not pretend the game is easy. It explains how hard it is, what realistic timelines look like, and what separates the authors who build sustainable careers from the ones who publish once, wait for sales that never come, and give up.
Who this is for
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Worth your time if
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Not for you if
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Why me
I have written 113+ books under my own name and ghostwritten 54+ more for other people. Before that I spent 33 years in enterprise IT, twenty of them as Director of Computer Operations at Trader Joe’s.
Everything in this book comes from doing it, including the parts that did not work. That is the difference between a guide written by a practitioner and one written by somebody who sells courses about the practice.
Questions people ask
Marketing is going to find the readers
A decent book with real marketing beats a great book with none, every single time.
Paperback and ebook. Amazon, IngramSpark and Kobo.