Active Voice Writing: 5 Secrets for Clearer Texts 🀫

Active Voice Writing

The essence of compelling content often lies in its clarity and directness. At the heart of this pursuit of precision and vivacity is the art of “Active Voice Writing.” This style of writing, prioritizing the active voice, transforms mundane sentences into lively and energetic prose. By mastering active voice writing, writers can craft sentences that are not only clear and concise but also immediately captivating. The engagement level spikes, readers become more involved, and the content comes alive. So, let’s embark on a journey to thoroughly understand and embrace this transformative writing style. By diving deep into its nuances, we’ll discern its profound impact and the techniques through which you can hone it in your writing.

Understanding the Basics of Active Voice Writing

At the crux of “Active Voice Writing” is a simple, yet profound concept: the subject takes charge. Unlike passive voice, where the subject is acted upon, the active voice ensures that the subject becomes the doer, driving the action forward. This not only enhances the clarity of the sentence but also establishes a direct and straightforward message. As writers, it’s crucial to understand this foundational difference, as it significantly impacts how readers perceive and engage with the content.

Now, the question arises – why is there so much emphasis on the active voice in modern writing? The answer lies in its ability to eliminate ambiguity. When you write in the active voice, the intent behind each sentence becomes crystal clear, leaving no room for misinterpretation. Readers, be it of an academic paper, a blog post, or a novel, appreciate clarity. They want to understand the message without wading through convoluted phrasing, and that’s precisely what active voice writing delivers.

Backing this emphasis on active voice writing, studies and surveys have shed light on its prevalence. A notable insight comes from Grammarly, a leading writing enhancement tool. Their data suggests that a significant majority, over 60% of professional writers, lean towards the active voice to bring about clarity in their writing. This is no minor statistic, reinforcing the importance of mastering active voice writing for anyone serious about the craft.

The Power & Impact of Active Voice

The sheer magic of “Active Voice Writing” stems from its inherent potency. This writing style doesn’t just relay information; it commands attention. By positioning the subject at the forefront, the active voice ensures that messages are not just delivered, but they resonate. Each word becomes charged with purpose, making the narrative feel alive and spirited.

But what truly sets the active voice apart is its unparalleled ability to paint vivid images in the readers’ minds. When you write, “The artist painted a breathtaking sunset,” the reader doesn’t just understand the action; they visualize it. They see the artist, brush in hand, capturing the myriad hues of the setting sun. Such is the evocative nature of the active voice; it doesn’t just tell – it shows.

The broader implications of employing “Active Voice Writing” extend beyond mere aesthetics. When writers harness the power of the active voice, they are fostering a deeper connection with their readers. The content becomes immersive, pulling readers into the heart of the story or message. Every sentence feels like a conversation, a direct dialogue between the writer and the reader. The result? Enhanced engagement, improved comprehension, and a memorable reading experience.

To encapsulate the significance of the active voice, think of it as the difference between watching a play from the back row versus being on the stage, amidst the action. The former gives you a view, but the latter makes you live the experience. As writers aiming to make a lasting impact, choosing “Active Voice Writing” is akin to handing readers a front-row seat to the theater of your narrative.

The Contrast: Active vs. Passive Voice

Diving into the nuances of writing, one cannot ignore the age-old debate: active voice versus passive voice. While both have their time and place in the vast realm of writing, understanding their distinct characteristics is paramount for effective storytelling. The passive voice, often seen as the counterpart to the vivacious active voice, carries a tone that can feel distant and, at times, ambiguous.

At its core, “Active Voice Writing” is all about clarity and dynamism. Sentences are crafted with a clear subject-action-object structure. Consider the phrase, “John baked the pie.” The subject (John) is actively doing something, which is baking a pie. On the flip side, the passive counterpart, “The pie was baked by John,” shifts the focus. While the meaning remains, the energy dissipates. The reader’s attention is first drawn to the pie, then the action, and finally, almost as an afterthought, to John.

Beyond structure, the primary difference between active and passive voice lies in their impact. “Active Voice Writing” has the innate ability to pull readers in, making them invested in the narrative. It’s immediate, direct, and often more concise. Passive voice, while not inherently flawed, tends to be lengthier and can come across as detached. This detachment can be strategic in scientific writing or formal reports where objectivity is crucial. However, in most other forms of writing, active voice reigns supreme.

To illustrate, consider a novel or a blog post written predominantly in the passive voice. The narrative would feel removed, as if events are unfolding behind a veil. Readers might get the information, but the emotional connection would be tenuous. In contrast, “Active Voice Writing” removes that veil, placing readers right in the heart of the action.

The takeaway? While passive voice serves specific purposes and isn’t to be discarded entirely, mastering the active voice is indispensable for writers looking to create impactful, engaging content. After all, in the vast symphony of writing, it’s the active voice that often strikes the most resonant chord.

Furthermore, celebrated author John Green’s words resonate deeply when he says, “Good writing is essentially rewriting.” It’s not just about putting words on paper but refining and rephrasing until the essence shines through. Active voice writing is integral to this refining process. When writers choose to adopt the active voice consistently, they’re not just following a trend. They’re taking deliberate steps towards ‘good writing,’ ensuring their content is both engaging and comprehensible.

As we move forward, we’ll delve deeper into the many facets of active voice writing. We’ll explore its impact, its contrast with the passive voice, and offer practical insights to seamlessly integrate it into various writing forms. Whether you’re a budding writer or an established one, the journey of mastering active voice writing promises to be transformative, elevating your content to new heights of excellence.

Ghostwriting and the Prevalence of Active Voice

Ghostwriting, a niche yet vital facet of the literary world, intertwines the talent of an unseen writer with the voice of another, usually more public, figure. The main objective of a ghostwriter isn’t just to produce content but to capture and emulate the authentic voice and style of the person they’re writing for. Here lies the magic of “Active Voice Writing.”

This approach isn’t just about adhering to grammar rules. In the realm of ghostwriting, using the active voice is about forging connection, maintaining reader engagement, and ensuring that the narrative flows smoothly. Since ghostwriters usually pen works for figures with dynamic personalities and stories to tell, the active voice serves as the perfect tool to keep readers hooked. It adds a pulse to the narrative, offering a vivid portrayal of events and thoughts, and ultimately resonating more deeply with the audience.

Jenna Glatzer, renowned ghostwriter behind several high-profile celebrity memoirs, aptly captures the essence of this sentiment. She remarks, “Crafting in the active voice is about giving a clear voice, even when it’s behind the scenes.” For ghostwriters, this approach isn’t a mere style choice but an indispensable technique. It bridges the gap between the writer’s craft and the subject’s essence, ensuring that the final product is a harmonious blend of compelling writing and genuine voice.

Furthermore, “Active Voice Writing” in ghostwriting isn’t only about producing vibrant prose. It’s a strategy, a means to ensure the content mirrors the vivacity, passion, or even the quiet strength of the person being represented. In a field where authenticity is paramount, active voice aids in creating content that’s not just readable, but relatable, memorable, and true to its source.

Steps to Convert Passive Sentences to Active

For many writers, especially those just beginning their journey, passive voice can often become an unintentional default. However, with a strategic approach and a keen understanding of sentence structure, converting passive constructions to the more engaging active voice becomes a feasible task. Delving into “Active Voice Writing” requires a methodical process:

  1. Identify the Doer: This is the pivot of your sentence, the primary entity or person performing the action. Recognizing the doer provides a strong foundation for reconstructing the sentence in the active voice. Ask yourself, who is driving the action?
  2. Spot the Action: This involves pinpointing the main verb or verbs in the sentence. What activity or state is the sentence portraying? This action often provides the heartbeat of your reconstructed sentence.
  3. Rearrange with Intent: This step focuses on restructuring. Begin with the doer, follow with the action, and then introduce the recipient of the action if one exists. This rearrangement injects immediacy into the sentence.
  4. Tweak if Necessary: After following the above steps, reread your sentence. Does it flow naturally? Is it clear and concise? Sometimes, slight adjustments are required to ensure that the sentence remains both grammatically sound and engaging.
  5. Choose the Right Tense: While active voice generally employs the present tense to portray immediacy, it’s essential to ensure that the tense you use aligns with the context. Whether past, present, or future, the tense should reflect the timing of the action accurately.
  6. Avoid Overcomplication: As tempting as it may be to employ intricate structures and vocabulary, simplicity is key in active voice. Clear, straightforward sentences are more likely to resonate with the reader and convey the message effectively.
  7. Use Modifiers Sparingly: Adverbs and adjectives can enhance a sentence, but over-reliance can clutter the narrative. When using modifiers, ensure they serve a purpose and enhance clarity rather than detract from it.
  8. Consider the Recipient: If your sentence involves a recipient of the action (the object), make sure it’s clear. The relationship between the doer, the action, and the recipient should be straightforward, ensuring the reader grasps the full meaning.
  9. Reiterate and Review: Once you’ve converted a sentence to the active voice, it’s beneficial to revisit it after a short break. Reading it with fresh eyes can help identify areas for improvement, ensuring the sentence is as effective as possible.

A practical application of this approach can illuminate its efficacy. Take, for instance, the passive statement, “A masterpiece was painted by Michelangelo.” By identifying Michelangelo as the doer and “painted” as the action, and then rearranging, we derive the active counterpart: “Michelangelo painted a masterpiece.” The transformation is evident – the sentence becomes more direct, lively, and unequivocal, encapsulating the essence of “Active Voice Writing.”

Challenges in Adopting Active Voice

The allure of the active voice in writing, with its directness and clarity, often casts a shadow over its challenges. One major pitfall writers stumble upon is its overuse. Just as too much of a good thing can be detrimental, the over-reliance on active voice can sometimes lead to monotonous and overly simplistic content. Each sentence, while direct, can start to echo the last, causing a lack of rhythm and diversity in the prose.

Another challenge is the temptation to oversimplify complex ideas for the sake of adhering to an active construction. In certain contexts, particularly in academic or technical writing, passive voice might offer a nuanced perspective that active voice might gloss over.

Then there’s the wisdom from Stephen King from his book “On Writing” where he remarks, “The adverb is not your friend.” This is a crucial reminder that writing isn’t just about the choice between active and passive voices. It’s about the overall quality and richness of the prose. In his advice, King suggests that simplicity can sometimes lead to redundancy. Similarly, while the active voice is potent, leaning on it excessively without variation can make a narrative predictable.

Active Voice in Digital Content

As we wade through the tidal wave of information in the digital realm, the essence of “Active Voice Writing” shines even brighter. In this fast-paced age, where scrolls and clicks dominate, every word counts. The average digital reader, often browsing through multiple tabs and apps, grants only fleeting moments to each content piece.

Given this reality, active voice becomes a beacon. It offers immediacy, reducing the cognitive load on readers. Websites and blogs that embrace active constructions witness enhanced readability scores, which often translates to better engagement metrics. The active voice, in essence, is the unsung hero behind gripping headlines, compelling CTAs (Call to Actions), and memorable taglines in the digital landscape.

Moreover, SEO professionals and content marketers recognize the worth of active voice. Google’s algorithms, always evolving, lean towards content that offers value, clarity, and user-friendliness – attributes synonymous with active voice.

Practicing Active Voice in Everyday Writing:

The realm of “Active Voice Writing” isn’t confined to the lofty heights of novels or scholarly articles. Its brilliance can, and should, be sprinkled in the mundane, everyday writing tasks we undertake. Imagine the impact of an email that gets straight to the point, or a social media post that resonates due to its directness.

Begin with those casual messages you send. Instead of writing, “A meeting has been scheduled by me for Friday,” try “I scheduled a meeting for Friday.” Such tweaks, though minor, can make your messages clearer and more authoritative.

Furthermore, practicing active voice in daily communications helps hone your active voice skills for more significant projects. It’s akin to a musician practicing scales daily. The basics, once mastered, set the stage for more intricate compositions.

The beauty of language lies in its fluidity. It evolves, adapts, and grows. And while trends come and go, the active voice, with its timeless appeal for clarity and engagement, seems poised to remain a favorite. The mantra is simple: Practice in small doses, recognize its power, and let it permeate your words, whether in a tweet or a tome.

Conclusion: Embracing the Vigor of Active Voice:

In the vast tapestry of language and its styles, “Active Voice Writing” emerges as a vivid thread, illuminating the narrative and bestowing it with a sense of immediacy and authenticity. As we’ve traversed through its nuances, impacts, and applications, one thing remains abundantly clear: the power of the active voice is undeniable. Whether you’re a seasoned author, a budding blogger, or someone penning daily emails, embracing this style can transform your prose from mundane to memorable.

But, as with all things, balance is crucial. The active voice is a tool, and its efficacy lies in its judicious use. So, while we champion its merits, it’s essential to recognize when to let other voices have their say. As we conclude this journey, remember that every word you write holds the potential to resonate, to inspire, and to engage. Let the active voice be your guide, leading you and your readers towards clearer, more compelling narratives. The world of writing awaits, and with the active voice in your arsenal, you’re more than equipped to leave an indelible mark.

Takeaway: Empowering your writing with active voice isn’t just about grammatical correctness. It’s about breathing life into your prose, engaging your audience, and crafting messages that resonate and inspire.

Please note, as an Amazon Associate, I earn from qualifying purchases made through the book links provided in this article.

Richard Lowe
Notify of
Inline Feedbacks
View all comments
Nikki Wayne

These post really help me to understand this clearer. I know that this is already taught in school and this is like a review for me to keep me on track about active voice writing.


Great lesson on writing in these different voices. I haven’t been doing a lot of writing lately, and I have lost track of some of the important elements of writing.


I`m happy I found your article because I tend to overuse passive voice in my posts. I`ll save you tips on how to convert passive sentences to active ones.

Carol Colborn

This is such a good lesson to learn! Thanks.


I’m bookmarking this to keep for the rest of my life. I really struggle with active voice, and that’s a problem when you write blog posts for a living!

Kimberley Asante

The Writing King’s article on active voice writing is incredibly helpful! As someone who’s always looking to improve their writing skills, I found the tips and examples provided in this article to be clear and practical. The explanation of what active voice is and why it’s important in writing was easy to understand, and the examples really drove the point home. I appreciate how the article breaks down the steps to identify and correct passive voice sentences, making it easier for writers to apply this technique in their own work. Overall, it’s a valuable resource for anyone looking to enhance their writing style and clarity.

Leanne Wong

It’s so important for clarity and power to write in the active voice. I do tend to struggle with it, however. I’m not sure why, but I have a very passive writing style.


This is so helpful. I’ve always had a hard time with active voice. I tend to write in the passive voice.


You’ve spelled this out much clearer than my instructors in college. I have a tendency to write (and speak!) in the passive voice – thanks for all the information.