Authority Through AuthorshipHow to put real numbers on a ghostwritten book before you commit: what to measure it against, which returns you can estimate, which you can't, what belongs in the cost, and how long it takes to pay off.
Business BooksWeeks of prep, technical diagrams, airtight projections, a proposal to save millions, and halfway through my first slide the CEO raised a hand and ended it in eight words. I knew the systems cold and lost the room anyway. The…
Authority Through AuthorshipProfessional ghostwriting is a large and growing industry, driven by executives, founders, coaches and families rather than celebrities. Where the stigma came from, how the internet changed it, and what AI is doing to the market.
Book ROI & Business CaseMost authors think a book makes money through royalties. Royalties are the smallest, slowest money it will ever make. The book is not the product, it is the engine that sells everything else you do. Here is how a book…
Business BooksMost networking groups are stale coffee and a parade of elevator pitches, everyone selling, nobody listening, a wasted morning in a hotel conference room. Eliances is the rare exception, and after nine months I still look forward to Tuesdays because…
AI vs Human GhostwritingAmazon is drowning in AI business books, generic titles, vague advice, churned out in a weekend by someone who prompted ChatGPT and hit publish, and readers are closing the tab. What the machine cannot fake is thirty years running a…
Book ROI & Business CaseUsing a ghostwriter for a family story isn't cheating when the memories and voice belong to the family. How to keep the book honest: your relative's own words, their letters, family review, and no invented scenes.
Business BooksGhostwriting surfaces in the news now and then, from The Art of the Deal to disputed song credits, and every time the ethics hand-wringing starts. The reality is more nuanced than the headlines. Here is an honest look at where…
Business BooksEvery January it surfaces: this is the year I write my book. Every December it is still unwritten. The graveyard is full of untold stories, empire-builders and leaders whose wisdom died with them because they waited for the right time.…
Authority Through AuthorshipMost of what people believe about ghostwriting comes from never having seen it done. Here are the myths I hear on first calls, from stolen credit and lost control to AI and book sales, answered from how the work really…
Author BusinessLearn how to research, write, publish, and market your books to build a six-figure writing career. A must-read for any aspiring author.
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