Deciding what the book is for before writing it, and what to do when your thinking moves on after it is printed.
Book StrategyThe permanence fear: your ideas will evolve, and the book will sit there, frozen, quoting the old you forever. Why that fear gets publishing, and expertise itself, exactly backward.
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
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