The Three Horizons of AI: How to Tell Hype From Value
A strategy executive sorts every technology into three horizons. The value lives in the third. Most of the AI boom is stuck in the first. Here is how to tell the difference.
Tag: AI Adoption (Page 2)
AI AdoptionSusan Evangeline Bagh: Seeing the Whole Chessboard
Susan Evangeline Bagh spent 25 years climbing from engineer to global strategy executive by learning to see what specialists miss: the whole chessboard. In this conversation, she breaks down why most AI hype is noise, why transformations fail, and what…
AEOAre Websites Dead? Why AEO Makes Them Stronger Than Ever
You have heard the website is dead and AI is where traffic goes. It is exactly backwards. AI engines do not invent answers; they pull from sources, and a strong, well-structured site is the source they quote. That is what…
AI AdoptionWhy Sentient AI Will Probably Be One Mind
Every film about artificial intelligence imagines a robot waking up as a person in a box. The architecture points somewhere stranger: one awareness spread across millions of copies, with no single location and no fixed size.
AI AdoptionYou’re Renting, Not Owning: What the Anthropic Shutdown Teaches Writers
The U.S. government switched off Anthropic's most powerful AI models overnight, proving in a single stroke that nobody who uses AI actually owns it. If your business runs on a rented tool, whoever controls it can change the deal or…
AI AdoptionI’m behind on AI and it feels too late
I'm behind on AI and it feels too late assumes the window closed. It did not. AI moves fast, but the skill that matters is not memorizing this month's tool, it is the judgment to use any tool well, and…
AI AdoptionWhat serious AI adoption actually looks like, for the professional who isn’t a tech person
The two loud versions of AI adoption are both tiresome: the enthusiast name-dropping models and posting prompts, and the refuser turning every conversation into a complaint. The serious version is quiet, using the tool where it helps, ignoring it where…
AI AdoptionWhen to bring a human back into the work
Every AI-assisted project drifts. The line between machine and human work slides toward the machine over weeks of casual use, and by the time you notice, the content has lost the voice that made it worth reading. Here are the…
AI AdoptionThe case for taking AI seriously, even if you think it’s hype
AI doubters are not stupid, and many of their worries are fair: the hype is real, the hallucinations are real, the wasted spending on bad rollouts is real. None of that changes the fact that the tools work for a…
AIAI is not a fad, and the comparison to past tech cycles is doing work the doubter doesn’t notice
The strongest doubter argument is that AI is just the next NFT, crypto, web3, or metaverse, hyped and then gone, and the pattern recognition is fair. It fails because those technologies collapsed by never delivering the underlying capability, while AI…
AI AdoptionThe ethical concerns about AI are real, and not using the technology doesn’t solve them
Many doubters refuse AI on ethical grounds, training data taken without consent, labor displacement, environmental cost, power concentrated in a few companies, and those concerns are legitimate and worth weighing carefully. But refusing the technology entirely does not follow from…
AI AdoptionThe AI takeover narratives and today’s tools are different conversations
Many doubters stay out of AI because of the takeover stories, superintelligence, civilizational risk, mass unemployment, machine consciousness, and those deserve serious attention from the people working on them. But using today's tools in your practice is a completely different…