MemoirsLegacy systems do not die because your roadmap wants them gone. I kept ancient ones alive for years, including a dead-vendor system on unmaintainable hardware with a database that existed nowhere else, no support, but it ran the business, so…
TechnologyMost digital transformations fail for an unglamorous reason: poor testing. Everyone checks whether the system works normally; almost nobody tests it under real load or watches what happens when it breaks. I saw systems go live with untuned queries that…
TechnologyDigital transformation is plumbing. The buzzword suggests a bold leap; the real work is infrastructure, one component at a time. I led enterprise transformations at a national retailer, and the method that worked was never a big bang, it was…
Book MarketingEvery like, share, and photo you post is data, collected, stored, analyzed, and frequently sold. Most people know that in the abstract and almost no one grasps it in practice. Drawing on 20 years running enterprise computer operations, here is…
Book MarketingElise announced 50,000 views on her book trailer, and three months later texted her Amazon dashboard: twelve copies sold. Those views were digital applause, lovely to hear, impossible to bank. Authors fall for vanity metrics every time. The number that…
SEE » The Elephant in the Room: Marketing Your Books and Services series
TechnologyThree hours arguing with a Commodore 64 about where to put a brass lantern, and I was not mad, I was impressed: Zork understood English, remembered my moves, and responded like it was alive. Text adventures were collaborative fiction; SimCity…
CybersecurityCoffee in hand, you open an email demanding $500 in Bitcoin to unlock your photos, tax records, and three-year novel, and yesterday's urgent delivery notice was the invitation. It happens thousands of times a day, and the habits that stop…
TechnologyYou installed WordPress and Elementor expecting simple, and walked straight into an advanced engineering course. Every tutorial promised easy; none mentioned the plugin conflicts, the mobile layouts that explode, the update that takes the site down. WordPress is a house…
Book MarketingOne wrong line in robots.txt and I told every search engine on Earth to ignore my entire site, which promptly vanished from Google. I caught it fast; unmonitored, it could have stayed gone for weeks. It is the most powerful,…
TechnologyFour words hit like a sledgehammer: this site can't be reached. My hosting company had vanished overnight and taken two years of content and custom work with it. A real backup strategy is not optional; it is the only thing…
TechnologyI have seen countless WordPress sites that look sharp, load fast, and say nothing at all, because the owner paid a designer to build it and the designer tossed in the copy for free. Free copy is worth what you…
Technology7:03 AM, driving to a Renaissance Faire shoot with camera gear rattling in the back, the BlackBerry buzzes: what do you want me to do about the computer crash? A cascade of failures had taken the servers, the backups, and…
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