Behind the Book: The Blog-to-Book Blueprint
September 2, 2026
A pile of bricks and a house are made from the same materials and are not the same thing. Your posts were written to stand alone, and a book does not work that way.
Category: Publishing (Page 2)
Book MarketingThe Difference Between Being Known and Being Findable
September 1, 2026
There are people in your field who everybody knows and nobody can find. That is not a visibility problem, and treating it as one is why it never gets fixed.
Behind the BookBehind the Book: Make a Living as a Self-Published Author
September 1, 2026
One of the first books I wrote, published in 2017 and heavily revised for 2026. People have been declaring the golden age of self-publishing over since 2013 and have been wrong every year since.
Book MarketingWhat Happens After Somebody Reads Your Book
September 1, 2026
Somebody finishes your book on a Tuesday. Nothing happens on Wednesday. Six weeks later they mention you in a meeting you are not in.
Book MarketingHow to Be the Answer When Somebody Asks a Machine
September 1, 2026
A good share of your buyers now describe their problem to a machine and get a paragraph back. There is no page two, and you cannot optimise your way into it.
Book MarketingWhat a Citation Is Worth Now
September 1, 2026
A machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
Book MarketingWhy Your Bio Keeps Getting You Wrong
September 1, 2026
Somewhere out there is a version of your professional history you did not write, and when a machine assembles an answer about you it reads all of them and picks.
BusinessThe Book a Professor Adopted
September 1, 2026
I wrote a book for working consultants. Professor Richard Makadok adopted it at Purdue University's Krannert School of Management. I never aimed it at a classroom. The specific book travels; the general one does not.
BusinessThe Book That Sold Fast, Aged, and Got Written Again
September 1, 2026
Focus on LinkedIn sold 15,000 copies in three days, went out of date when LinkedIn changed, and now has a new edition. The right time to write a business book is while you are still doing the work.
Book MarketingThe Tampa Bay Book Festival Calendar
August 21, 2026
Tampa Bay runs a real literary calendar: a free four-day international book fair in Ybor City, an antiquarian fair, a university festival, and three community events built around local authors.
Book MarketingGetting Your Book Into a Tampa Bay Bookstore
August 21, 2026
Tampa Bay still has a real independent bookstore scene, and each shop takes local books differently. The thing that decides whether any of them can stock you is how your book is printed.
Book MarketingHow to Get Your Book Onto Pinellas Library Shelves
August 21, 2026
Library talks are the easiest events a local author can get, and the audiences engage harder than bookstore crowds. Getting into the collection is a separate process with different rules.